I usually end up with several pounds of leftover candy canes from the holidays from my mom and her friends that last a good chunk of the year, lol.
My old boy used to LOVE peppermint Peeps & Little Debbie Oatmeal Cream Pies. And powdered donuts. And apple licorice. And granola bars. And....lots of junk a horse probably shouldn't eat, that you don't buy in a tack store.
Now, I'll either get carrots or a bag of mints at the grocery store for my 2 horses. I bought a small tub of Uncle Jimmy Squeezy Buns the other day, but honestly, that's rare. I find a bag of mints is usually good enough. I don't really like spending a lot on horse treats. Maybe $5-$10.
I buy treats, but fairly infrequently as I don't give many at one time. I most frequently buy Dumors, because they're cheap and you get a lot for the money. This time of year I'll buy a few bags of the "designer treats" as gifts and for a special X-mas present for my mare. I usually get them from SmartPak and don't mind paying $6-9 a bag for a pound or so of treats.
I buy about 400 lbs of carrots a week through the winter, but that's mainly part of their feed. (I like them having something fresh every day) But I do also use the carrots for treats.
My youngsters don't like many treats but they like the Stud Muffin, Squeezy Bun type. But I have too many horses to feed those often, so that's a once in the blue thing. They like gummi bears or red licorice though.
To keep them amused in their stalls, it's usually just a hanging block of himalayan salt.
Being in Canada, we don't have nearly the selection that you guys do and it's so expensive to sell here.... I don't think that will change any time soon.
So, packaged treats ..... $20 a month would be about it for me.
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I usually just feed Crunchies as treats as I can get a 25 kg bag for $16.00, but if I find myself at a tack store I will buy fancier treats that I put in a bucket to share with my boarders/students for their horses.
I find using treats speeds up the training process for certain things, and when only given in response to a command, that the horse doesn't get pushy,
I do not like crumbly treats that fall apart in my pocket.
Mine love treats and I find them very useful for training or to make something like allergy shots a little more exciting.
I'm always looking for low-carb so I primarily use are Hilton Herballs, and the other low sugar/low carb types. Carrots are probably their favorite but I don't give them many and only small pieces.
My two horses understand treat "etiquette" and are very good about not being pushy or aggressive, especially around each other. They learned pretty quickly that the treats would disappear if they started getting aggressive.