Definitely not warm enough to be worn alone if you have actual winters.
BUT.... I always order them a bit big so I can put a few extra layers on and peel off during warm up. That way you can also wear them during spring and fall too.... so people may be willing to pay a bit more.
I don't like that particular style at all though.... I like them to be a bit more fitted and want the waist to allow for movement in the saddle. Mountain Horse has some really nice coats... .let me see if I can find some.
I like this one too http://www.doversaddlery.com/horsewa...1-40492/cn/48/
My advice is don't buy a jacket from a Horse mag/catalog....they are always hugely marked up. Go to the local screen printer/embroider and see what they have. Champion, North Face, and several other brands are reasonably priced and would be very suitable for riding coats.
Concordia means "Harmony" in Latin. Full Time Dressage Addict
If you have a local embroidery company that you are thinking about working with, ask them to see some of their catalogs. They can usually get better prices on items and you might just find some other items people might like (a bunch of people from my old barn ordered the beanie caps with the tassels with our barn logo on them - nice warm and breathable for WI winters )
My college IHSA team went to a local store and got them done there. They were fleece lined and we had embroidery done on the left chest with our names on the right chest and what seat we rode. The back of the jacket had horses embroidered and our school name.
The jackets weren't super warm but with a sweater underneath or a vest they were great.
Recently another team in our region got 2 jackets. They had fleece jackets for fall/spring and long knee length jackets for the winter.
But it is definitely better to get them done locally.
"The horse you get off f is not the same horse you got on. It is your job as a rider to ensure that as often as possible, the change is for the better" - unknown author
This is my very most favorite jacket for almost all weather. I've got 2 of them from where I used to work. They wear like iron and embroider very nicely (company logo and name are on mine). The hood is great for if it starts raining, and sweatshirt lining is easier to keep clean than polarfleece. The zippered inside and outside pockets are great for not losing things like cell phones, gloves, money, etc.. They run kinda large; mine are medium and I can wear a heavy sweatshirt underneath and I generally like at least a size large T-shirt.