All semester, people in my major (advertising) have been into horse racing. It's come up in class, it's come up in hallways, I even had an in-class conversation with my professor about Zenyatta vs RA for HOTY.
And here I am, all excited, thinking "This is SO COOL."
Turns out, the graduating class for December (I'm one semester behind) did their campaigns project on the NTRA. So nobody REALLY cared about racing, they were just picking my brain for ideas!
"My shopping list is getting long but I will add the marshmallows right below the napalm." -Weighaton