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  1. #1
    Join Date
    Dec. 31, 2003
    Location
    USA
    Posts
    342

    Default starting new business - need some ideas

    After numerous years of working for other people and other barns, we have decided to take the leap and go out on our own. We would be schooling horse and/or riders in the area of dressage or over fences. Our specialty will be starting or working with young sport horses. We would like your suggestions for examples of training contracts and rider releases that you currently use. What company would you recommend for instructor and trainer insurance? Do you have any suggestions as to a person who could do a website? This starting out on you own thing is a lot of work! Thanks for your help.

    Oh - another thought - we are going to call the new business Pheasant Run Farm. I have not one artistic gene in my body. What are your thoughts and ideas as to colors and a logo - as in things that would work for stall drapes and the like?



  2. #2
    Join Date
    Dec. 31, 2003
    Location
    USA
    Posts
    342

    Default Starting a new business - would like your help

    After numerous years of working for other people and other barns, we have decided to take the leap and go out on our own. We would be schooling horse and/or riders in the area of dressage or over fences. Our specialty will be starting or working with young sport horses. We would like your suggestions for examples of training contracts and rider releases that you currently use. What company would you recommend for instructor and trainer insurance? Do you have any suggestions as to a person who could do a website? This starting out on you own thing is a lot of work! Thanks for your help.

    Oh - another thought - we are going to call the new business Pheasant Run Farm. I have not one artistic gene in my body. What are your thoughts and ideas as to colors and a logo - as in things that would work for stall drapes and the like?



  3. #3
    Join Date
    Mar. 16, 2000
    Location
    Chatham, NY USA
    Posts
    4,100

    Default

    OK - some VERY quick thoughts.... get a picture of a pheasant and try to pull the colors into something you like. Pheasants DO run - logo maybe 3-4 pheasants running - or a row running and a row taking flight as a jump with a very eq-proper rider going over them?

    And - I have a suggestion for where you can get your drapes, etc. made reasonably -
    please PM me. Not my business, but a friend's - in PA. - - quality material, quality work - and REASONABLE!!

    Carol
    www.ayliprod.com
    Equine Photography in the Northeast



  4. #4
    Join Date
    Oct. 10, 2007
    Location
    down south
    Posts
    5,060

    Default

    This RELEASE of LIABILITY is made and entered into on this ____________________ day of _____________ , 20 ________, by and between _______________________________________, hereinafter designated MANAGER and __________________________________________ hereinafter designated RIDER, and if Rider is a minor, Rider’s parent or guardian, __________________________. In return for the use, today and on all future dates of the property, facilities and services of the Manager, the Rider, his heirs, assigns, and legal representatives, hereby expressly agree to the following:

    It is the responsibility of the Rider to carry full and complete insurance coverage on his horse, personal property and himself.

    Rider agrees to assume ANY AND ALL RISKS INVOLVED IN OR ARISING FROM THE RIDER’S USE OF OR PRESENCE UPON MANAGER’S PROPERTY AND FACILITIES including, without limitation but not limited to, the risks of death, bodily injury, property damage, falls, kicks, bites, collisions with vehicles, horses or stationary objects, fire or explosion, the unavailability of emergency medical care, or the negligence or deliberate act of another person.

    Rider agrees to hold Manager and all of its successors, assigns, subsidiaries, affiliates, officers, directors, employees and agents completely harmless and not liable and release them from all liability whatsoever and AGREES NOT TO SUE them on account of or in connection with any claims, causes of action, injuries, damages, cost or expenses arising out of Rider’s use of or presence upon Manager’s property and facilities, including without limitation, those based on death, bodily injury, property damage, including consequential damages, except if the damages are caused by the direct, willful and wanton negligence of the Manager.

    Rider agrees to waive the protection afforded by any statute or law in any jurisdiction.

    Rider agrees to indemnify and defend Manager against, and hold it harmless from, any and all claims, causes of action, damages, judgements, costs or expenses, including attorney’s fees, which in any way arise from the Rider’s use of or presence upon the Manager’s property and facilities.

    Rider agrees to abide by all of Manager’s rules and regulations.

    If Rider is using his horse, the horse shall be free from infection, contagious or transmissible disease. Manager reserves the right to refuse horse if not in proper health or is deemed dangerous or undesirable.

    This contract is non-assignable and non-transferable and is made and entered into the State of ____________________________, and shall be enforced and interpreted under the laws of this state. Should any clause be in conflict with State Law, then that clause is null and void. When the Manager and Rider and Rider’s parent or guardian, if Rider is a minor, sign this contract, it will then be binding on both parties, subject to the above terms and conditions.

    9. If rider is under age and rides on premises without legal guardian than legal guardian must sign this waiver to remove all responsiblility from Manger/owner of property from any injuries or harm done to minor with his/her horse or any other horse on premises. The signing of this waiver allows minor to ride his/her own horse without supervision and holds property owners harmless in any injury that may occur on or off their horse or by another horse. Legal guardian is responsible for any damage be it vandalism or not, theif or injury of other animals while minor is on premises unsupervised.

    _____________________________________ _____________________________________
    Manager’s Signature Rider’s Signature

    _____________________________________ ______________________________________
    Rider’s Address/Phone Number Rider’s Parent or Guardian (If Rider is a minor.)




    A good rider release form.
    Horses aren't our whole life, but makes our life whole



  5. #5
    Join Date
    Oct. 10, 2007
    Location
    down south
    Posts
    5,060

    Default

    A logo could maybe be

    A jump with a banner under it with a pheasant on it flying and a horse jumping the jump. A pheasant makes me think Burgurndy, don't know why.
    Horses aren't our whole life, but makes our life whole



  6. #6
    Join Date
    Aug. 19, 2007
    Posts
    822

    Default

    Pheasants, for some reason, make me think orange and brown. Or burgundy and brown. Or brown and tan. But definitely brown

    Best of luck in your new business - it's a hard time right now to be doing this (in the economic sense)...hopefully you're really committed to seeing it through!

    Re: Insurance - check out www.equisure.com



  7. #7
    Join Date
    Dec. 31, 2003
    Location
    USA
    Posts
    342

    Default Going out on our own - need some ideas

    We realize that the timing (economy) may not be the best but due to recent events, we are ready to take the leap. After numerous years of working for other people and other barns, we have decided to go out on our own. We would be schooling horses and/or riders in the area of dressage or over fences. Our specialty will be starting or working with young sport horses. We would like your suggestions for examples of the training contracts and rider releases that you currently use.

    What company would you recommend for instructor and trainer insurance? Do you have any suggestions as to a person who could do a website? This starting out on you own thing is a lot of work! Thanks for your help.

    Oh - another thought - we are going to call the new business Pheasant Run Farm. I have not one artistic gene in my body. What are your thoughts and ideas as to colors and a logo - as in things that would work for stall drapes and the like?



  8. #8
    Join Date
    Jan. 27, 2002
    Location
    new england,,usa
    Posts
    4,350

    Default

    well, first go check pheasantrunfarm.com to see if someone has that name already. then get started on your business plan. good luck!



  9. #9
    Join Date
    Nov. 3, 2004
    Location
    Midwest
    Posts
    2,088

    Default

    I would take the logo and colors from the pheasant. Here are some photos which provide some ideas that might spark a thought of what might work. Maybe someone could do some art for you.

    http://search.live.com/images/result...tos&form=IIRE0#



  10. #10
    Join Date
    May. 28, 2002
    Posts
    2,859

    Default

    Good luck.

    I would have a well thought out business plan in place, including cash flow analysis and worst case scenario laid out. This is a very difficult climate, businesses are suffering and people are not spending like they once were. I think we are in this for a few years. Batten down the hatches!



  11. #11
    Join Date
    Jan. 23, 2000
    Location
    Virginia
    Posts
    7,892

    Default

    I'd keep the logo very simple. Maybe just a pheasant. Here are a few that are quite nice:

    http://www.flahertycollins.com/image...asant_logo.jpg

    http://www.grounddevelopment.com/PheasantLogo.gif

    http://www.golfvancouverisland.ca/im..._glen_logo.jpg

    http://www.capecodchefs.com/clients/.../rest_logo.gif

    http://www.glchomes.com/Images/Logo_Pheasant_Run.jpg

    A lot of people really overdo it when it comes to logos, and it makes your life a LOT more difficult in the long run. I should know... I'm a graphic designer

    Horses jumping pheasants, or pheasants on jumps, wouldn't do it for me personally - WAY too much going on. How are you going to elegantly embroider that into a polo shirt?



  12. #12
    Join Date
    Mar. 16, 2000
    Location
    Chatham, NY USA
    Posts
    4,100

    Default

    Trixie's right - KISS -I thought of that after I posted. But I do think you need the horse on it somehow. Maybe something like the first image as a panel with the horse going over it?
    www.ayliprod.com
    Equine Photography in the Northeast



  13. #13
    Join Date
    Dec. 12, 2007
    Posts
    4,031

    Default

    We merged the multiple threads on this topic into one here in Off Course to keep the info together and avoid redundancy. We also removed one post in order to comply with the board's no-advertising policy.

    Thanks and good luck!
    Mod 1



  14. #14
    Join Date
    Aug. 26, 2001
    Location
    Oxford PA
    Posts
    10,337

    Default

    http://www.goldenventuregraphics.com/

    Golden Venture is operated by Tawna who does not post here very often anymore. I think she may post under a different screen name now. Anyway, the people I know who have used her have been pleased & she does logo design as well as websites.

    www.beashowoff.com

    Sylvia (Sly of Sly Designs a.k.a. "Be a Show Off") is really talented & makes stall drapes as well as many other things such as unique & beautiful tack boxes. I have met her - very nice woman who might do logos and/or web design as well (don't remember). I think both of these women could be helpful to you.

    I have read your post & know what you specifically requested, but I am wondering if you can provide any more information or whether you will need other assistance. (From some of the answers given, others are thinking along these lines, too.)

    Will you be working out of a farm you own (or are buying) or renting a farm or going to teach at the horse owner's farm?

    Do you need to borrow money? Do you need a business plan? (Yes, you need a business plan for many reasons, but it might be a little less formal if you are not using the business plan as part of a loan application.) Or do you have a business plan already? Does it need updating?

    For insurance, may I suggest

    www.goetzinsurors.com

    There is a nice book of legal contracts related to horse businesses titled "Legal Forms, Contracts & Advice for Horse Owners" by Sue Ellen Marder, LLM & Judith B Oakes, JD. I would highly recommend you buy that book or something similar. You used to be able to buy a software version which might be better than a hard copy. It is published by Breakthrough Press & I bought mine from

    www.booksonhorses.com

    I wish you all the best. Personally, if you haven't already, I would talk with a tax adviser (CPA, Enrolled Agent, better yet, someone who is both) AND an attorney & establish an entity such as an LLC or an S-Corporation. As long as you clearly keep business & personal separate, a corporation will provide you some protection against being sued personally. You STILL need insurance and releases and all the other protections you can get. You need to learn about the equine liability laws of your state & comply with them, too. Does your state have a state horse council? Might be a good first step to join the horse council.

    Yes, hard work & lots to think about!



  15. #15
    Join Date
    Aug. 17, 2007
    Location
    Sun Valley ID sometimes, Kentucky SOON
    Posts
    36

    Default

    Hint: be sure to check your state's equestrian activities laws. For example, Oregon legislation about 15 years ago was changed to require the posting of a large, easily readable sign on premises with equestrian activities, using specific language disclaimers as spelled out in the statute. I think several groups in Oregon carried these inexpensive but oh-so-necessary signs as fundraisers. Some other states may require similar posted disclaimers.

    Remember that a waiver or release is usually only worth the paper it is printed on. You need to have "the frank discussion" with the parents/children/owners/students - that is, your clients. That frank discussion should cover the very real potential for accidents and expenses and shouldn't be conducted without two of you present (um, that would be an extra witness in this litigious society if the worst happened). Full disclosure is the name of the game. You can have a waiver signed and on file and still be the first in your area to have a jury decide it's going to help send a case up the litigation ladder to help write new case law. So you should try to figure out how to help people understand the risks of whatever equestrian pursuit they are paying for your help with - hopefully without scaring them completely out of the idea!

    You might want to consider the following suggestions, as well. Have your legal practitioner provide you with the "safe harbor" provisions of the Tax Code which describe in detail just exactly what you have to do to be A Real Business. And perhaps most important of those provisions is having separate business accounting - not commingling business $$ with your personal accounting, can be as simple as having separate checking accounts or as complex as a full business accounting system; having a well-thought-out written business plan which is updated regularly to reflect changes in your market area; and retaining financial and legal experts to assist in the launching and maintenance of your business. The IRS gives very strong attention to horse businesses because there historically has been so much abuse of the "hobby loss" situation -- to help prevent coming under the dreaded "red flag" use a "financial expert" who would be an accountant and maybe a tax planner who has some equestrian experience so you don't have to pay them for the privilege of increasing their knowledge (because they already know what a farrier is (for example) or why you had to pay extra for some really really good hay or what it really means to pay for advertising in the non-traditional media). The legal expert is, usually, an attorney who can assist you with deciding whether you need to be a corporation, a limited liability company, partnership, joint venture, sole proprietorship, etc., and can help you set up whatever business entity you choose to help maximize your potential of surviving as an actual business while also protecting your personal assets from liability. Your state's bar association can usually refer you to attorneys who practice agricultural law, and some equine business legal specialists even advertise online and in publications - for example, there is an equine tax specialist attorney in Southern California.

    There is a desperate need for really capable and knowledgeable horsemen/horsewomen teaching and coaching and training - far too many out there who know absolutely nothing and are trying to make a buck for passing along the nothingness. The more knowledgeable people there are in the business, the better for the horses (oh, yeah, and the people too)!



  16. #16
    Join Date
    Dec. 31, 2003
    Location
    USA
    Posts
    342

    Default thanks!

    Wow! Thank you so much to the people who have taken the time to share their ideas and advice. The suggestions for the logos are great. The information regarding setting up the waivers, the examples of the forms, and the detailed financial suggestions are greatly appreciated. As many of you have noted, it is a difficult economic time to be venturing out on our own. I feel that we have a quality service (the correct starting of young sport horses) to offer to our area. With your ideas and suggestions, we are well on our way to what I hope will be a very successful venture.



  17. #17
    Join Date
    Apr. 7, 2006
    Location
    Joplin, MO
    Posts
    491

    Default

    try www.elance.com for a low cost custom logo. If this is something you wish to do professionally for a matter of years, it is beyond worth it to plunk down a little money up front to have a logo that says "LOOK at us, WE are PROFESSIONAL".



  18. #18
    Join Date
    Jul. 27, 2007
    Location
    Behind the Orange Curtain
    Posts
    9,694

    Default

    Quote Originally Posted by CurlyLindsay View Post
    try www.elance.com for a low cost custom logo. If this is something you wish to do professionally for a matter of years, it is beyond worth it to plunk down a little money up front to have a logo that says "LOOK at us, WE are PROFESSIONAL".
    Agreed, hire an artist to do your logo. Compared with the other costs of starting the business, it will be minimal- and believe me it will be worth it!

    If you go on e-lance you can ask for samples of people's work and get someone whose style works with yours.

    Also hire a professional to do your website. It is amazing how much a great website adds to your professional flair, especially if you plan to sell horses at all.



  19. #19
    Join Date
    Jan. 16, 2007
    Posts
    2,169

    Default

    The correct starting of young sporthorses seems to be a service that many breeders are in need of. You may have already done this, but be sure to get the word out to them, and maybe talk in detail to as many as possible about what they would expect and for what price so you have that info in your biz plan.

    Even if the breeders don't send you horses directly, you want to be on their list so that when their buyers are looking for someone to start the youngster they bought from the breeder, your name comes up. You may wish to give certain breeders a discount on the first horse they send you, so that you can demonstrate the quality of your service to them. Make it clear that's an incentive (you don't want to stick with the discount when they come back.)

    Good luck! Exciting thing to do!



  20. #20
    Join Date
    Aug. 30, 2000
    Location
    Greensboro, NC
    Posts
    1,787

    Default

    I second Evalee's advise--find good professionals, tax and otherwise, to advise you from before you start the business, and you'll save yourself a lot of headaches down the road. There are several details that are minor but can trip you up later--for example, setting yourself up as an LLC can be a lifesaver if you run into issues later. Find an attorney and a tax advisor that you like and can work with. Pay them for an hour of consulting before you do anything, you'll get more than your money's worth. Even for graphic design and other work, find a professional and do it right. If you're on a limited budget, find a student or a professional who's just starting out. I see many many horse businesses fail because the owners don't recognize that their expertise is in horses, not business management. You have a valuable skill, and an idea that can certainly be a successful business, but recognize that you bring the ability to train horses to this business, and that you may need to find others with complementary skills to help the business. For example, if you've never written a business plan, enlist some help, so that you don't miss anything. Everyone has their own areas of expertise, and I think it's best to capitalize on the ones we have and contract out the ones we don't.



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