Devising show sponsorship to reward drug free horses
I've been following the threads on Humble, and I am glad the drugging in the H/J world is getting to be more widely known.
I'm in the beginning stages of launching a product aimed at women, and we were planning on doing sponsorship at horseshows (because that's where women are!). I want to reach the amateur-owner type of rider, so was interested in sponsoring lower level classes.
Do you think there's a way to do the sponsorship so that drug-free horses are rewarded? I would love to be able to do this -- as everyone is saying $$$ talks, and if sponsors are demanding drug free competitions, I'd imagine the horse shows would start to listen.
The drawback in my own particular case is that I'm small (though was planning on working with HITS). And of course, the ultimate purpose of the sponsorship is to make the product seem alluring and worth buying. But there must be a way to do both -- sell the product while also rewarding drug free rounds.
Like someone said before....
Sponsor riders on the Squeaky clean team. Anyone testing positive loses sponsorship and has to return previous money.
You might also consider sponsoring classes for home kept horses, fewer of them would test positive compared to horses in BNT barns I bet..