Best ways to promote new business
I'm standing here in my recently opened store, but there is not a whole lot going on. Granted, there was a hurricane and most people are still in recovery mode, but I thought that the "down time" would give me an opportunity to try to come up with a plan to generate business. I would love to hear what the wonderful minds of COTH can come up with that are low cost but large exposure.
So far I have:
-Donated GC's to local events
-Bought an ad for in a local performing arts schools program book
-Have gotten involved in community functions
-Have a Facebook
-Have had a friends and family event
-Have a website
-Have plans to meet with someone who specializes in search engine optimization to improve where my site lands in google searches
I am a small lingerie boutique bridging fashion and function. I have unique designers that are not mass distributed, European brands, and some every day favorites. I would say that fittings are my favorite (and passion) and currently have from a 28A-40G in stock, with plans to expand that to a larger size range.
One other thing that I have on the radar is trying to organize "girls night out" events for local womens groups. I network the heck out of everyone in town (the event planner, the high end mens store, the bridal shops, the florists), and have gotten some great leads and exposure that way. I am also thinking that I might have an open house for local merchants before the holiday rush starts...
Every day I have someone in here trying to sell me print/online ads, but I am not convinced that is the way to go. What would you guys do?