View Full Version : Do you actually read print ads?

Feb. 23, 2013, 10:31 AM
Just this last week I sent a note to competitor who has been proudly advertising "Use fewer vents to improve protection" .... the statement is in the middle of an ad attempting to sell a specific type of flood protection vents.

My question to him was if you use fewer to increase protection, then none at would be better, so what are you selling?

He said that ad had been running in trade publications for over a year and no one had brought the question up.

Got back to me a couple days later saying the ad was incorrect.