View Full Version : How did you choose your business name?

Apr. 26, 2010, 11:23 AM
I'm a young professional who has operated without a business name for a few years, and feel it's time to step up the advertisement of my services, my presence when riding and coaching at events, etc. I don't own a farm, just train out of a great facility, but the facility owners have no involvement in the eventing industry. So I can't name it something like "Shady Lane Eventing" after the farm characteristics. Any tips on coming up with something simple and clever?

Apr. 26, 2010, 11:44 AM
So.... During college, I got the not-so-brilliant idea to get inked -- now, it's a very small one in a place that even if you've seen me at the beach, you wouldn't know I had one, so at least it's not out there for the world to see...

But I wanted a way to make it meaningful (since really I just thought it looked cool) so I named my 'business' C-Horse and used the "C" instead of "Sea" for my first name.

(the tat is a seahorse)

Not that this technique is going to help you any.... but it's funny at least!

Apr. 26, 2010, 12:08 PM
pick something that stands out to people.

For instance, no one knew/knows who I am, but my big grey horse is quite popular.

Everyone knows him.
When people see a horse's name:
"Oh, crap, Kaboom is in my division"
of when people see my name:
"Who the heck is Kristen Wertz?"

So I linked it to him.
Kaboom Eventing

And I always have a goof picture up. The pic of him with the cone on his head is not all that forgettable. lol.

and the website needs to be easy as well. Something people don't need to write down.


I first wanted to go with Boom Country Sport Horses

I have a business/marketing friend that said "no no no!" That's confusing. Pick something very easy. : )

I'm glad I went with Kaboom Eventing

Apr. 26, 2010, 12:13 PM
LOLOL! Well that's clever indeed! :lol: Unfortunately, I don't have any tats to go off of.....

Apr. 26, 2010, 01:52 PM
MISS - Make It Simple Sam...

... or miss out on a lot of customers who can't remember it. Bad spellers have to be able to spell it on the internet.

If you want to market yourself, think first and only of your customer base. Your inner soul can express itself in your business in so many ways, but the first priority of a business name is Very Very Easy To Remember and Spell-able By Bad Spellers.

Do an internet search on naming businesses, there is a lot of marketing literature about it. Perfect business names are said to be ones like Kodak (sounds like it is spelled, two syllables, 6 letters.)

You probably don't want to think of yourself as being like a large corporate conglomerate. But the basic principals of name recognition are universal.

Good luck! :)

[kaboom is extremely memorable and spellable, imo! dunno about image ... :lol]

Apr. 26, 2010, 02:00 PM
good advice here; before you get too attached to ANY name look up whether it is "taken" online -- (try networksolutions.com)
You want to be able to easily grab that domain name and use it so you have
me@mybizname.com for your email.

I have named two (non-horse related!) businesses with sort of catchy horse-related terms that were easy to spell and remember (maybe not so easy in the horse world, as they aren't so "interesting" there...but in the business world, yes).

But it is definitely harder and harder to find the catchy, easy to spell name that is still available!!

Apr. 26, 2010, 07:57 PM
When we got our farm (20 years ago) I wanted to call it
THe Spotted Horse Dance Hall after my husband's talented
appaloosa. He said everyone would think this was a bar
if we called it that (we are in Wisconsin) so we settled on
Dancing Horse Hill (we are on top of a hill). My only regret
is that I didn't come up with a one word name; all of the
really old establised farms in my area are known by a
single word name: Helvetia, Fortuna, Brightonwood.
The single word name makes an impact and nobody distorts
the name. The single word, like Coke, and you know what
they are talking about.

Apr. 26, 2010, 08:05 PM
Grateful Dead song.

Apr. 26, 2010, 08:26 PM
Mine was a play on my husbands and my interests at the time, he was a volunteer fireman and I loved foxhunting and our logo is a Fox in Fire gear, very cute!

Apr. 26, 2010, 09:37 PM
Not exactly a business more a web presence but I chose "Area 35" as it gives a calendar covering (originally) Areas IV & V - the link being I-35. The logo is the I-35 Interstate shield with "Area" instead. It was so successful they've given me the whole of the top bit to look after...

Apr. 26, 2010, 11:09 PM
I agree with keep it simple and short and sweet. Don't have my own place and wanted to cover a wide variety of services. I named after my horse;
BleuHorse Ventures. Most people just shorten it to BleuHorse. A friend on the west coast owns Red Mare, an internet tack store.

Apr. 27, 2010, 03:50 PM
We went with simple but (hopefully) memorable.

117 Equine Services.

Didn't want to just be "eventing" since I offer clipping, braiding, etc.

We went with the 117 because 11 + 7 = 18 which is the date of our "first date anniversary."

Plus, even though we have a logo, the numerals 117 are easy to reproduce onto saddle pads, jackets, etc, in a large font with little distortion. :)

Apr. 28, 2010, 03:13 PM
Before you settle on a business name, whether or not you form an entity or want to trademark the name, please make sure you aren't infringing on someone else's trademark, or you may spend time and money on logo, web design, etc. only to get a friendly cease-and-desist letter....

Here is the link to look up nationally registered and applied-for trademarks: http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4009:p3903l.1.1

Maryanne Nicpon
Apr. 28, 2010, 08:47 PM
Ghazzu- I also used the Grateful Dead for inspiration! Most people don't know it though...

Maryanne Nicpon
Minglewood Sport Horses

Apr. 28, 2010, 09:23 PM
i named my farm after my mother and father's names, because without their help this farm never would have happened. mom's name=cameron
dad's name =lou = camaloufarms. you see cameron and lou :)
thanks and love you guys

Apr. 28, 2010, 11:55 PM
My equine class in college made us create an equine business for our final project. I had the whole event farm planned out in great detail...but at 2am the day it was due I still didn't have a good name. I was getting really tired and frustrated sounding out words and compounding various topographical features (wood, tree, lane, hill, etc). I kept getting hung up on "evergreen" or "ever..." something.

My favorite color is blue. I'm obsessed with it, and it makes me pretty identifiable at events.

So, at 2am, it became "Everblue." I thought it was corny, but it was so late I didn't really care, and what the heck it was only a silly school project. But the more I said it the more I liked it, and EverBlue Eventing is now the name of my site, long after school ended. (I got an A, btw, and the teacher kept my project as an example for future classes.)

Apr. 29, 2010, 12:04 AM
SO named his business, but I built the website and bounced around a lot of domain name titles. The business is Equi-Sport Services but that domain name was 1. long and 2. really expensive! I went with his name because it's easy to remember (and was available as a domain name). I agree with OverandOnward and purplnurpl, keep it simple! As a consumer, I'm much more likely to remember one word titles. I also love the idea of something meaningful, like maxxtrot's Camalou Farms (the meaning is great plus I think it's just catchy!).

Good luck!

Apr. 29, 2010, 10:17 AM
Thanks for all the tips everyone! I've gotten some inspiration and guidance from your ideas, and I do think I've settled on a name......to be revealed sometime this year, complete with logo! :D

Apr. 29, 2010, 01:05 PM
I agree with everyone else. Keep it simple. But keep it unique.

My own business name stems from my mare's name "Mythical." I shortened that to Mythic, added Landing because it sounded good, and then Events because that's what I did. Ended up with Mythic Landing Events. Plus should I ever decide to leave my office for good and ride full time, I could easily change it to "eventing."