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Moderator 1
Dec. 17, 2008, 12:42 PM
Rob Banner, the publisher of the Chronicle, has compiled some highlights of the our first demographic survey of the COTH Forums and wanted to share them with everyone.

Thanks to all who participated to help us learn more about our users so that we can provide better content and function, as well as determine advertising strategies to pay the bills. ;)

The Chronicle is continuing to invest time and resources into developing all of our sites further in the months and years to come in order to increase their value to our visitors. We always welcome your input and suggestions--please send me a PM or an email if you'd like to share your ideas vs. posting them in a thread, so we're sure to see them!

I'm sure Rob will be in to peek at your thoughts re: the survey results. Have a look and see if you're surprised by anything!

--------------------------------------------------------------

2008 Bulletin Board Demographic Highlights

-2,500 surveys returned
-1,600 took free trial 3-month digital subscription to The Chronicle of the Horse
-site averages 115,000 unique visitors monthly
-demographic results were tabulated 12/05/08

74% have been using the forums for more than 2 years
22% for longer than 5 years

63% visit the site daily
23% multiple times a day

57% for 15 min or longer
9% for an hour or longer

49% feel the moderation is “better than ever”
47% feel it is “about the same”

92% ride
72% ride at least 3-6 times a week
30% ride daily

52% consider their skills advanced, or expert

67% have taken lessons with an instructor recently

91% own, or lease a horse now
The average owns 3-4 horses
9% own more than 10

65% have ridden for more than 20 years

They own the following breeds:
10% Arabian
12% Draft
20% Pony
34% Quarter Horse
66% Thoroughbred
60% Warmblood

They use their horses in the following ways:
84% Competition
19% Breeding
11% Foxhunting
46% Trail Riding

26% own at least 1 horse worth $40K, or more

18% estimate the total worth of their horse at $100,000 or more

46% insure some or all of their horses
27% spend $1,000 or more

48% keep their own horses
62% board elsewhere

55% keep their horses in a barn with 10+ stalls

89% train in an arena
37% enjoy use of an indoor

77% clip their horses

84% use feed supplements
24% spend more than $100 monthly on supplements

67% administer meds to their horses themselves

76% deworm their horses every 4-6 weeks

94% have ridden in competition

86% have won in competition

86% would travel at least 100 miles to compete
25% 500 miles or more

The average competes 5 times annually
6% competed more than 20 times last year

They compete in the following disciplines:
44% Show Hunters
42% Dressage
31% Show Jumpers
29% Eventing
10% Foxhunting
4% Pony Club
4% Driving
2% Endurance
1% Steeplechasing

84% describe themselves as amateurs
76% consider themselves owners or riders
7% trainers

53% own $1,000 or more of riding apparel
60% would buy more if they found better

46% own $5,000 or more of tack
54% would buy more if they found better

57% prefer to shop in a tack store
34% on a website
9% in a catalog

74% have clicked on a banner on this site

40% do not own a pick up truck
16% would buy one today if they found one they liked

42% do not own a horse trailer
20% would buy one today if they found one they liked

81% would take a riding vacation if the right opportunity arose

86% prefer printed to digital subscriptions
14% would prefer digital subscriptions

They subscribe to the following magazines:
54% Practical Horseman
36% COTH
28% Equus
28% Dressage Today
18% Eventing
20% USDF News
8% Sidelines

They visit the following websites:
59% Chronofhorse.com
71% Other sites not mentioned
18% Dressagedaily.com
10% Phelpssports.com

94% have high-speed connectivity

96% are female
Average age is 38
52% are married
40% are single
67% no children

77% own their property
23% own secondary property
38% own 6+ acres
Average owns 16 acres

70% have college degrees
24% have post graduate degrees

29% consider their occupation professional
(doctors, lawyers, accountants, etc.)

Average household income is $136,925
44% earn more than $100,000

Respondents came from the following locations in ranking priority:

VA 241
CA 174
PA 162
FL 153
NC 132
MD 129
NY 115
NM 115
TX 109
TN 109
CANADA 105
GA 81
OH 77
KY 69
IL 68
MI 63
WA 63
NJ 61
SC 47
CT 39
WI 39
NH 31
CO 30
AL 29
MN 29
IN 28
ID 28
OR 27
VT 25
AR 24
MO 24
MS 24
AZ 24
AR 24
ME 19
MA 19
MA 19
WV 15
KS 12
UT 10
DC 9
DE 9
LA 8
RI 7
NV 6
MT 4
IA 4
NB 3
AK 2
SD 3
HI 2
WY 1

GoForAGallop
Dec. 17, 2008, 12:45 PM
52% of this board considers themselves "advanced riders"?

:lol::lol::lol:

Yeah.


Other than that, some very interesting results..

2DogsFarm
Dec. 17, 2008, 12:48 PM
:( 94% have highspeed internet???
I have to hate them just a little.....
Guess that's the tradeoff for living in the boonies

Any news on when the digital subscriptions will be available?

JSwan
Dec. 17, 2008, 12:54 PM
26% own a horse worth 40K or more?

Well, I guess that answer's SLC2's question.

Interesting results.

twofatponies
Dec. 17, 2008, 12:58 PM
26% own a horse worth 40K or more?

Well, I guess that answer's SLC2's question.

Interesting results.

My first thought, too! :D

Slewdledo
Dec. 17, 2008, 01:04 PM
67% have no children! :lol:

War Admiral
Dec. 17, 2008, 01:05 PM
I think the stat that fascinates me the most is Boomers w/ TBs!!! 66% of those who have ridden for 20+ years own TBs - topping the breed table by 6%!!! That's pretty awesome. :yes:

Daydream Believer
Dec. 17, 2008, 01:10 PM
26% own a horse worth 40K or more?

Well, I guess that answer's SLC2's question.

Interesting results.

What people think they are worth and what they'll actually get are two very different things! :winkgrin:

Robert Banner
Dec. 17, 2008, 01:12 PM
We looked at a tabulation after the first 1,700 surveys and then again after the first 2,500. The results remained remarkably stable.

Btw, if anyone took the survey and could not complete their order for the free, 13-week digital subscription, or experienced any other problems, PLEASE contact: webmaster@chronofhorse.com. They are happy to work diligently to deliver what you earned. All you will need is an email address, user name and password.

HydroPHILE
Dec. 17, 2008, 02:15 PM
May I please have one of the "Average household income is $136,925"? :winkgrin:

Dispatcher
Dec. 17, 2008, 02:33 PM
May I please have one of the "Average household income is $136,925"? :winkgrin:

Me too! I would not have guessed that so many were so very well off. That's a hefty income.

2DogsFarm
Dec. 17, 2008, 02:47 PM
May I please have one of the "Average household income is $136,925"? :winkgrin:

:eek: somehow I missed that little tidbit
wow...I feel so inconsequential.....

JSwan
Dec. 17, 2008, 02:50 PM
52% of this board considers themselves "advanced riders"?



Well, I AM an advanced rider.

I was once propelled through the air at an advanced rate of speed when my horse zigged and I zagged. I may have even set a new land speed record. I may have even broken the sound barrier.

On second thought, that sound may have been my britches ripping. Never mind.

findeight
Dec. 17, 2008, 03:08 PM
What happened to Ohio on the states list? Did I miss it or were we slighted?

pds
Dec. 17, 2008, 03:23 PM
86% prefer printed to digital subscriptions


Happy:) to see this since I'm a printer.

vxf111
Dec. 17, 2008, 03:29 PM
<<VA 241
CA 174
PA 162>>

So Pennsylvania (the entire state) is third highest in members on this board. Yet I think Chester County, one tiny PART of the third ranked state seems to be singlehandedly most represented in terms of pure vitrol and vigor on "where should I board?" threads. I find this highlarious! Where are the bitter Californians?!

jn4jenny
Dec. 17, 2008, 03:31 PM
Me too! I would not have guessed that so many were so very well off. That's a hefty income.

Well, I'd be curious to hear the median and standard variation on that statistic. Since only 44% of posters had incomes 44% and above, it's possible that a very small slice of VERY rich people pushed the number up to that mark.

I would also be VERY curious to know if more money = more horses. Somehow I doubt it.

OTOH, if the rest of y'all really do make that much, I sure hope I join your ranks someday!

Bluey
Dec. 17, 2008, 03:38 PM
I was surprised that many own horses, but not that many trailers.:confused:

LaurieB
Dec. 17, 2008, 03:59 PM
Well, I AM an advanced rider.

I was once propelled through the air at an advanced rate of speed when my horse zigged and I zagged. I may have even set a new land speed record. I may have even broken the sound barrier.

On second thought, that sound may have been my britches ripping. Never mind.

:lol: :lol: :lol:

Equibrit
Dec. 17, 2008, 04:00 PM
26% own a horse worth 40K or more?

Well, I guess that answer's SLC2's question.

Interesting results.


Asking someone how much their horse is worth is very different to asking them how much they paid !

Equibrit
Dec. 17, 2008, 04:03 PM
May I please have one of the "Average household income is $136,925"? :winkgrin:


Wouldn't that be two (or maybe more) incomes ?

Kementari
Dec. 17, 2008, 04:18 PM
Wouldn't that be two (or maybe more) incomes ?

Heck, I'd take HALF of that with pleasure! :lol:

Arizona DQ
Dec. 17, 2008, 04:24 PM
WOW! 24 respondants in Arizona!!! YII-AA!!! Where are all of you????:D

SLW
Dec. 17, 2008, 04:25 PM
Well, I AM an advanced rider.

I was once propelled through the air at an advanced rate of speed when my horse zigged and I zagged. I may have even set a new land speed record. I may have even broken the sound barrier.

On second thought, that sound may have been my britches ripping. Never mind.

Aw gee, I thought by *advanced* they meant "age" since I'm 20 year+ older than the average board member. I'll bring a cane if you'll bring crutches and we'll thump the whippersnappers when we are done hunting. ;)

Andrew
Dec. 17, 2008, 04:34 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????

2bee
Dec. 17, 2008, 04:38 PM
I was surprised that many own horses, but not that many trailers.:confused:


I'm not, have you seen most of the responses in the truck/trailer threads?

40% do not own a pick up truck

42% do not own a horse trailer

Party Rose
Dec. 17, 2008, 05:37 PM
Interesting! Thanks for posting the stats Robert.

DairyQueen2049
Dec. 17, 2008, 05:44 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????


Lost Farmer and Frank.


One of y'all did not fill out the survey. :eek::yes:

HydroPHILE
Dec. 17, 2008, 05:47 PM
Wouldn't that be two (or maybe more) incomes ?

I guess it also depends on where you live. I know OUR household income isn't in the 6-figures, and there are two of us.

pony89
Dec. 17, 2008, 06:16 PM
52% of this board considers themselves "advanced riders"?

:lol::lol::lol:




And humble, too!

The last time I called myself an advanced rider was when I got promoted to the advanced lesson group (..."The student will learn to jump courses of up to 8 fences. Fence heights will be from 2'6" to 2'9"") The older I get, the lower the skill level I am willing to lay claim to :lol:

Very interesting statistics! It is interesting to see the demographics of the board.

msj
Dec. 17, 2008, 06:30 PM
I think the stat that fascinates me the most is Boomers w/ TBs!!! 66% of those who have ridden for 20+ years own TBs - topping the breed table by 6%!!! That's pretty awesome. :yes:

War Admiral, that's because us old foggies grew up on TB's and really don't know anything else! :lol: Some of us have tried other breeds, like QH or dumbbloods, but end up going back to our OTTB's!

Janet
Dec. 17, 2008, 06:38 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????
snoopy
RAyers

WaningMoon
Dec. 17, 2008, 07:07 PM
Wow, absolutely shocking. I sure am not anywhere near avg in anything I guess. Having income of less than $10,000 I surely can't imagine owning a $40,000 horse or much else listed. I wonder how many ppl are truly happy and how many are satisfied with how they've lived their lives. And I'd love to know what % of their income ppl give to those less fortunate. I know I love to give and it is very important to me to do so. Wow, I just can't get a grasp on these statistics. IN my area there is not anywhere near that amount of ppl making over $100,000, wow, just wow.

Blkarab
Dec. 17, 2008, 07:21 PM
What about Oklahoma???? I tried to fill out the survey, and the link wouldn't work. :(

furlong47
Dec. 17, 2008, 07:22 PM
Well you have to remember that this survey was not a true random sampling of the board members. The results are skewed by the fact that the survey takers are self-selecting. If a certain population was more inclined to volunteer to take the survey (for whatever reason) then the results will lean in their favor. Also, I can't remember from when I took the survey if it made you answer all the questions or not. For example, people with a large income could possibly be more likely to answer the question "How much do you make" while people who make less might have various reasons for not revealing that information.

TrakGeorge
Dec. 17, 2008, 07:33 PM
Is it me or do I not see Ohio (OH) on that list.....I know there are a few of us including me!

VirginiaBred
Dec. 17, 2008, 07:51 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????


:lol:

Trakehner
Dec. 17, 2008, 07:55 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????

Me...although there are several guys on the Driving part of the forums.

Bedazzle
Dec. 17, 2008, 08:35 PM
I'm from Ohio too, and I took the survey...no Ohio??

DMK
Dec. 17, 2008, 08:36 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????

If you mean Lucassb, I imagine she will be quite surprised to hear about her new gender assignment!!

War Admiral
Dec. 17, 2008, 08:37 PM
War Admiral, that's because us old foggies grew up on TB's and really don't know anything else! :lol: Some of us have tried other breeds, like QH or dumbbloods, but end up going back to our OTTB's!

Well, this is obviously true - but I think if one took it at face value it sure would send an interesting signal to the young trainers out there: if you want to capture that lucrative Older A/O market, 66% of them WANT TBs, so you better cancel that trip to Europe and head for Beulah Park or (better yet) Lexington! :lol::yes:

msj
Dec. 17, 2008, 09:25 PM
Well, this is obviously true - but I think if one took it at face value it sure would send an interesting signal to the young trainers out there: if you want to capture that lucrative Older A/O market, 66% of them WANT TBs, so you better cancel that trip to Europe and head for Beulah Park or (better yet) Lexington! :lol::yes:

Ah War Admiral but the key phrase is that us old foggies "GREW UP" on TB's. We rode out the bucks and shies and twists and turns and all the other good stuff a TB can do when we were YOUNGER and braver and BOUNCED!! :lol: Hence, we are used to that kind of stuff! :yes: Some the old foggies that are entering the A/O market may not have 'grown up' riding at all and are just starting out. Therefore they NEED a more settled breed like a QH or Dumbblood.

Although I will admit when I bought my current OTTB and eventer, I described him as 7 (yrs old) going on 20 (yrs old) because he was such a laid back guy. He does have a shy and spin in him, it's just in slow motion. And if you hit him with a whip and he doesn't think he deserves it, he will lift his hindquarters a little off the ground. He's way too lazy to do much more. Heck, the story that came with him was the trainer at the track told the owners to "take him home cause he really doesn't like it." I'm still trying to figure out how he actually won 4 races! :eek:

Again laziness wins out when it comes to jumping him as well. He's literally a point and shoot jumper. If it's in front of him he will jump it! One lesson I was taking my trainer had an in and out set up but only the first element with an X to start out. I was letting him drift a bit and the 3rd time thru he jumped the standard of 'out element'. The standard was 4' high and 4" wide!!! :eek: :eek: If he's not a packer, then he's the next best thing! :D

Hazelnut
Dec. 17, 2008, 09:37 PM
What happened to Ohio on the states list? Did I miss it or were we slighted?
I was wondering where Ohio was, also. Maybe it was a typo that Ohio was left out?

horse-loverz
Dec. 17, 2008, 10:01 PM
Lost Farmer and Frank.


One of y'all did not fill out the survey. :eek::yes:

Don't forget Thomas 1 and all those darned farriers... :winkgrin:

tidy rabbit
Dec. 17, 2008, 10:10 PM
What happened to Ohio on the states list? Did I miss it or were we slighted?

Ya!!! I responded too. I guess they ignored us.

According to the survey, I am completely average!

Cindyg
Dec. 17, 2008, 10:25 PM
These stats are WAY off....because when I filled out the survey, I didn't own a trailer. Now I DO!! :D Yea!

Lucassb
Dec. 17, 2008, 10:37 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????


If you mean Lucassb, I imagine she will be quite surprised to hear about her new gender assignment!!

Not to mention how surprised my husband would be, LOL! YIKES!

kcmel
Dec. 17, 2008, 10:58 PM
I was surprised at the mean # of horses being 3-4. If that's the mean then a lot of people must own more. What do you do with that many horses? I don't have time for my one (two if you count Mr KC's).

Tha Ridge
Dec. 17, 2008, 11:22 PM
I think the stat that fascinates me the most is Boomers w/ TBs!!! 66% of those who have ridden for 20+ years own TBs - topping the breed table by 6%!!! That's pretty awesome. :yes:

You are misreading this statistic.... 66% of COTHers own TBs, not 66% of COTHers who have been riding for more than 20 years own TBs....

DMK
Dec. 17, 2008, 11:28 PM
What do you do with that many horses?

spend every bit of that 136K median income on them! :lol:

I only have 2 right now and maybe it was just 1 when the survey was out. But when I was briefly (less than a year) down to 1 horse, I know it was the first time in 26 years I had only owned 1 horse. And only 2 is strange too. I've had between 3 and 5 for about 25 of those 26 years. But it's usually been some assortment of an oldster, a close to retired horse and a green horse.

Kementari
Dec. 17, 2008, 11:46 PM
I was surprised at the mean # of horses being 3-4. If that's the mean then a lot of people must own more. What do you do with that many horses? I don't have time for my one (two if you count Mr KC's).

We have a fair number of breeders on the board, don't forget. :yes:

SaddleFitterVA
Dec. 18, 2008, 12:40 AM
I feel exceedingly average now in a shockingly high number of those categories.:eek:

It is time to step away from the internets...go back to the real world.

Moderator 1
Dec. 18, 2008, 01:05 AM
Just sent a note to Rob re: the MIA Buckeyes--will report back ASAP with news on Ohio!

Probably a typo/lost during a cut-and-paste.

Thanks for the heads up!
Mod 1

khorsem
Dec. 18, 2008, 01:20 AM
I took the survey too! I did notice there were two MA (I think that's what it was) so I'm sure it was a typo....

Mudroom
Dec. 18, 2008, 09:40 AM
I am a male and I live in Ohio. I feel totally left out even though I took the survey. I think I need a support group!

Everythingbutwings
Dec. 18, 2008, 10:39 AM
Moesha, RobbyJohnson, The Winglet, Sea Urchin/SwedishOxer/et al

I'm confused by this one:

48% keep their own horses
62% board elsewhere

That's my kind of math. :lol:

SaddleFitterVA
Dec. 18, 2008, 10:56 AM
Wings...totally do-able.

I know several people who keep their own farm, and horses, but board one horse at a trainers for the facility, or for convenience.

I dream of the year I can afford to board at a barn w/ an indoor for winter....but I'd still have the rest of the horses at home.

findeight
Dec. 18, 2008, 11:26 AM
Wow, absolutely shocking. I sure am not anywhere near avg in anything I guess. Having income of less than $10,000 I surely can't imagine owning a $40,000 horse or much else listed. I wonder how many ppl are truly happy and how many are satisfied with how they've lived their lives. And I'd love to know what % of their income ppl give to those less fortunate. I know I love to give and it is very important to me to do so. Wow, I just can't get a grasp on these statistics. IN my area there is not anywhere near that amount of ppl making over $100,000, wow, just wow.

:confused: little judgmental are we? We have quite a few posters living on the East and West coasts and there are quite a few making that, especially in a double income family. I am sure they are quite happy with their lives and choices.

And, no, I don't have that kind of income either.

I am still waiting to hear why Ohio did not make the listed states. I feel slighted...and I did fill it out and receive comfirmation.

War Admiral
Dec. 18, 2008, 11:43 AM
You are misreading this statistic.... 66% of COTHers own TBs, not 66% of COTHers who have been riding for more than 20 years own TBs....

I said "IF you took it at face value..."

Either someone's not reading for comprehension or someone REALLY isn't willing to give up that all expenses paid European holiday without a fight! :lol:

SuperSTB
Dec. 18, 2008, 02:50 PM
:confused: little judgmental are we? We have quite a few posters living on the East and West coasts and there are quite a few making that, especially in a double income family. I am sure they are quite happy with their lives and choices.

Thank you findeight. I'd be one of those families bringing that average up- but I certainly don't feel rich or act that way, nor do I have a crap load of disposable income. I also don't own a horse $40+K. As a matter of fact- being that my herd is mostly rescues or throw away horses, while to me they are priceless- to the market they are probably worthless.

Where a person lives and who they support makes a bit of difference in how they pay out their bills. Sure people can choose where they live and thusly reduce that living expenses but maybe doing so compromises the happiness of their job, or career advancement, or being close to relatives, or a hobby or secondary business that may enhance their life, etc etc etc.

My living expenses of a month probably blow our your yearly living expenses but how is that a benchmark to guage your happiness to mine?

Anyway- to the survey results I thought it was very interesting.

vxf111
Dec. 18, 2008, 03:29 PM
96% of the posters being female and 4% being male does not mean there are only 4 men on the board--- unless only 100 people responded to the survey. LOL. Were y'all the curve on the SATs?! ;)

vxf111
Dec. 18, 2008, 03:30 PM
Moesha, RobbyJohnson, The Winglet, Sea Urchin/SwedishOxer/et al

I'm confused by this one:

48% keep their own horses
62% board elsewhere

That's my kind of math. :lol:


I love this too. Though the practical side of me says that those statistics might reflect posters who have multiple horses and keep some at home while boarding others.

Sudi's Girl
Dec. 18, 2008, 03:35 PM
snoopy
RAyers

Snoopy's a guy!?! No wonder he stays anonymous!! :lol: I would too on a board this full of women!!! (I can't remember the single stats though...hehehe)

ETA: Denny's on here too

Equibrit
Dec. 18, 2008, 03:51 PM
2500 folks did the survey - that makes 100 with dangly bits!

tidy rabbit
Dec. 18, 2008, 04:24 PM
2500 folks did the survey - that makes 100 with dangly bits!

I was like "what sort of bit is a dangly bit? some sort of snaffle?" then I got it!

Roisin
Dec. 18, 2008, 07:13 PM
Well, I'd be curious to hear the median and standard variation on that statistic. Since only 44% of posters had incomes 44% and above, it's possible that a very small slice of VERY rich people pushed the number up to that mark.

I would also be VERY curious to know if more money = more horses. Somehow I doubt it.

OTOH, if the rest of y'all really do make that much, I sure hope I join your ranks someday!

Yep...I'm sure the median income would be lower (but probably still healthy)!

More interesting stat for # of horses would probably be mode. I would guess sample might be somewhat multi-modal. The mode is probably 1...but there may be another number that also has a fairly high frequency. So, really, the distribution would probably be most interesting.

Averages can be very misleading! Just a couple of big numbers pulls an average up a lot! But if the idea is to attract certain kinds of advertisers, a fluffed-up average income is what you want. If you really want to understand the population, you would probably look at the median.

Thanks for sharing the info, COTH! Fun stuff!

tidy rabbit
Dec. 18, 2008, 08:48 PM
If you look at the USEF members info, the average income is over 100K. I don't think that just a few ubber rich people drove that number up. I'd say it's probably pretty accurate.

DMK
Dec. 18, 2008, 11:51 PM
2500 folks did the survey - that makes 100 with dangly bits!


Oh stop with the higher math. What, you think the men are adjumacated?

(as she waits for RAyers to go ballistic)

Meanwhile I'll try and teach Tidy about the Python. You'd think as a rabbit she'd be a bit more in tune with Pythons, grails, killer rabbits and montys, full or otherwise.

poltroon
Dec. 18, 2008, 11:53 PM
Wow, absolutely shocking. I sure am not anywhere near avg in anything I guess. Having income of less than $10,000 I surely can't imagine owning a $40,000 horse or much else listed. I wonder how many ppl are truly happy and how many are satisfied with how they've lived their lives. And I'd love to know what % of their income ppl give to those less fortunate. I know I love to give and it is very important to me to do so. Wow, I just can't get a grasp on these statistics. IN my area there is not anywhere near that amount of ppl making over $100,000, wow, just wow.

Here on the urban west coast, $100k is just enough to buy a median house, two modest cars (one for each wage earner), and either health insurance OR day care, with no savings. Housing especially is very very expensive here, particularly if you weren't lucky enough to buy property 30 years ago. Also, it's typically from two income earners.

Someone making $50k in North Dakota most likely has more disposable income than someone making $100k in California, even before the outrageously high cost of horsekeeping out here is factored in.

In Los Angeles, you'd have to do a lot of careful budgeting to keep a horse for only $10k a year, for example. Mindboggling but true.

WillowsWelsh
Dec. 19, 2008, 09:55 AM
New Mexico is #8 on the list with 115 respondants. Tied with New York!!! That is pretty amazing when you compare the total population in each of those states. Although I'm sure the number of horses per person in New Mexico is pretty high compared to other states. It's hard to find a person who doesn't own a horse/pony/long ears here. :yes: I'm just surprised to see how many New Mexicans own computers. ;)

FriesianX
Dec. 19, 2008, 02:23 PM
I would also be VERY curious to know if more money = more horses. Somehow I doubt it.

!

Oh, I can tell you from 1st hand experience, more horses = LESS money
:lol::lol::lol:

tidy rabbit
Dec. 19, 2008, 02:39 PM
Meanwhile I'll try and teach Tidy about the Python. You'd think as a rabbit she'd be a bit more in tune with Pythons, grails, killer rabbits and montys, full or otherwise.

Haha! I didn't know that was a python reference. Guess I am over due for a Python movie-thon.

Some of my favorite lines..

"bring out your dead...really, i'm feeling much better now"

"you know, the killer bunny with the fangs"

"answer me these questions three"

"WHAT is your favorite color? - Green. NO Blue. Whaaaa!"

"oh dear, another baby. would you pick that up?"

"is that an African swallow or a European swallow?"

DMK
Dec. 19, 2008, 02:49 PM
it's probably not a grail reference, but just your run of the mill python reference. ;)

Still, rabbits should be up on all things python, don't you think? :D

pegasusmom
Dec. 19, 2008, 05:56 PM
Haha! I didn't know that was a python reference. Guess I am over due for a Python movie-thon.

Some of my favorite lines..

"bring out your dead...really, i'm feeling much better now"

"you know, the killer bunny with the fangs"

"answer me these questions three"

"WHAT is your favorite color? - Green. NO Blue. Whaaaa!"

"oh dear, another baby. would you pick that up?"

"is that an African swallow or a European swallow?"

Your father was a hamster and your mother smelled of elderberry (or vice versa - I can never remember!)

and it's just a flesh wound!

camohn
Dec. 19, 2008, 06:17 PM
:confused: little judgmental are we? We have quite a few posters living on the East and West coasts and there are quite a few making that, especially in a double income family. I am sure they are quite happy with their lives and choices.

And, no, I don't have that kind of income either.

I am still waiting to hear why Ohio did not make the listed states. I feel slighted...and I did fill it out and receive comfirmation.

Yup......VA and CA top the list for voters. My step daughter lives in Richmond where (pre market crash anyway) 400K would get them a tiny rancher on a postage stamp sized lot so though she has a good job and hubby works too as a teacher all they could afford with good jobs was a tiny condo in a nice neighborhood for 200K. Many places in CA are even more expensive.....so what 136K income will get you in the midwest and around San Francisco, Los Angeles or Washington DC are not at all close.
When I graduated from college I was offered jobs in PA and West VA for the same 30K salary. Believe me....30K went a lot furhter in West VA! Boyfriend lived in PA though...........

Robert Banner
Dec. 19, 2008, 07:20 PM
OH sent 77 surveys. SO sorry to all you Buckeyes. Please accept my apologies. 77 is right up there, but since OH has one of the highest horse populations in the nation, should it have been higher?

I love reading all the comments on this, our first ever BB survey results. Sure, there are things we would have done differently, but this give us plenty of food for thought as we move forward. We did a random survey for the print subscribers at the same time and have been comparing the print subscribers to forum members. I know it's hard to compare considering the different methodology (thanks for identifying the difference Furlong47 ... you're exactly right), but it's also hard to resist. What we find is that the two groups are very similar in most ways, yet very different in others. Wanna guess which ones? As we get more sophisticated, we will refine the online survey technique. Then we can compare apples to apples.

Here's a news flash .... We have just hired a New Media Director with a strong experience at AOL to manage all our web properties. Starting before the year end, the NMD will look hard at everything we do to insure we offer a state of the art experience that will be a strong platform to take us into the future. Don't look for significant changes right away, but soon, your experience on all of our sites will become far more robust. We'll focus on the things that need change. If things are working well, we'll leave them alone.

Look for expanded content (all free,) more interactive opportunities, improved search function, and a host of improvements that are designed to give you what you want most, when you want it most.

More on that later. For the time being, if you are one of the 77 from OH, please accept my sincere apology!

Edgewood
Dec. 19, 2008, 07:34 PM
Haha!

Some of my favorite lines..

"bring out your dead...really, i'm feeling much better now"

"you know, the killer bunny with the fangs"

"answer me these questions three"

"WHAT is your favorite color? - Green. NO Blue. Whaaaa!"

"oh dear, another baby. would you pick that up?"

"is that an African swallow or a European swallow?":lol::lol::lol::lol::lol::lol::lol::lol::lol:

tidy rabbit
Dec. 19, 2008, 07:37 PM
so what 136K income will get you in the midwest and around San Francisco,


I can tell you! In San Jose CA, a tiny apartment and 1 horse boarded with full training for 2K a month. Some horse showing and not much else.

In Ohio, 18 acres, 4 horses, & a much better access to a higher level of horse showing! Even if I had millions I wouldn't go back to Cali. Just to expensive and there's no grass to be had unless you're a billionaire family whose last name starts with a "B" who irrigates lots of pasture.

SuperSTB
Dec. 19, 2008, 07:42 PM
OH sent 77 surveys. SO sorry to all you Buckeyes. Please accept my apologies. 77 is right up there, but since OH has one of the highest horse populations in the nation, should it have been higher?

I love reading all the comments on this, our first ever BB survey results. Sure, there are things we would have done differently, but this give us plenty of food for thought as we move forward. We did a random survey for the print subscribers at the same time and have been comparing the print subscribers to forum members. I know it's hard to compare considering the different methodology (thanks for identifying the difference Furlong47 ... you're exactly right), but it's also hard to resist. What we find is that the two groups are very similar in most ways, yet very different in others. Wanna guess which ones? As we get more sophisticated, we will refine the online survey technique. Then we can compare apples to apples.

Here's a news flash .... We have just hired a New Media Director with a strong experience at AOL to manage all our web properties. Starting before the year end, the NMD will look hard at everything we do to insure we offer a state of the art experience that will be a strong platform to take us into the future. Don't look for significant changes right away, but soon, your experience on all of our sites will become far more robust. We'll focus on the things that need change. If things are working well, we'll leave them alone.

Look for expanded content (all free,) more interactive opportunities, improved search function, and a host of improvements that are designed to give you what you want most, when you want it most.

More on that later. For the time being, if you are one of the 77 from OH, please accept my sincere apology!

All sounds good. I've been debating a COTH membership for a couple years now. Problem is I'm one of those dumb consumers that need everything handed to them- like a list of what makes subscribing a good idea.:D:D:D

Mtn trails
Dec. 19, 2008, 09:21 PM
My oh My there sure is a lot of estrogen on here 96% LOL!!!!!!

Lucas, Andrew, Rob, who's the 4th male on here?????

And Thomas 1 and Rayers. Hey your percentage is going up!

Oh crap! already mentioned. That's me, always late to the party.

MiMuneca
Dec. 20, 2008, 12:09 AM
What happened to Ohio on the states list? Did I miss it or were we slighted?

Lol. I was wondering the same thing. :D

We must have been slighted :( because now we know there are at least TWO Ohio survey responses which would put us ABOVE Wyoming. :yes:

TouchstoneAcres
Dec. 20, 2008, 01:55 PM
Interesting to see the results. I guess the breeds with low representation were omitted? I answered the survey and have Lipizzans, TBs and QH on my farm.
Oh, to answer one poster's question: what do we do with all those horses---I think we breeders make up most of the multiple horse owners, greater than 3 or so.

Drvmb1ggl3
Dec. 20, 2008, 07:01 PM
So did not one person from outside of NA respond to this survey, or were they just not counted?

As regards menfolk, besides me, off the top of my head there's Glimmerglass, DickHertz, Denny, Guilherme, County, Tom Stovall, Tom King, Gnep, Rayers, Thomas1, Trakhner, Tom, Bayhawk, JHUshoer among others.

MHM
Dec. 20, 2008, 07:14 PM
I was like "what sort of bit is a dangly bit? some sort of snaffle?" then I got it!

Maybe look in the Dover catalog? :lol:

My question:

52% married
40% single

So the remaining 8% are... in divorce court at the moment? :confused:

Blinky
Dec. 20, 2008, 09:26 PM
Very interesting to read thank you for posting.

It is also interesting to see some of the inferences people make from the stats as well as some of the complaints.

twofatponies
Dec. 20, 2008, 11:03 PM
Maybe look in the Dover catalog? :lol:

My question:

52% married
40% single

So the remaining 8% are... in divorce court at the moment? :confused:

Or gay, or "living together" or otherwise partnered... :D

MHM
Dec. 20, 2008, 11:08 PM
Or gay, or "living together" or otherwise partnered... :D

Regardless, they're still either married, or not married.

Like pregnant, or not pregnant. There isn't much gray area. Certainly not 8% worth. ;)

Jaegermonster
Dec. 21, 2008, 12:17 AM
Wow, absolutely shocking. I sure am not anywhere near avg in anything I guess. Having income of less than $10,000 I surely can't imagine owning a $40,000 horse or much else listed. I wonder how many ppl are truly happy and how many are satisfied with how they've lived their lives. And I'd love to know what % of their income ppl give to those less fortunate. I know I love to give and it is very important to me to do so. Wow, I just can't get a grasp on these statistics. IN my area there is not anywhere near that amount of ppl making over $100,000, wow, just wow.


Wow. Just wow.
I am one of those in that higher income demographic (of course we are DINKs but our life is very good), and I am also one of those with the expensive horse. That I bred and made up myself, thanks, after years of riding screwed up rejects that no one else wanted.
Since you're so concerned with my happiness, I'm thrilled with my life, thanks for asking.
I'm also very satisfied with how I have lived my life, since I have spent it trying to help others and also helping animals.
I don't give jack to "those less fortunate". I didn't grow up in a wealthy family, and the "less fortunate" can get up off their a%$ if they want something and get an education and work for it, just like I did. I do, however, choose to spend a lot of my time and energy volunteering at the local animal shelter and as we speak I have a litter of 7 5 week old puppies in my kitchen that I am fostering.
How dare you.

Jaegermonster
Dec. 21, 2008, 12:18 AM
So did not one person from outside of NA respond to this survey, or were they just not counted?

As regards menfolk, besides me, off the top of my head there's Glimmerglass, DickHertz, Denny, Guilherme, County, Tom Stovall, Tom King, Gnep, Rayers, Thomas1, Trakhner, Tom, Bayhawk, JHUshoer among others.

you guys keep forgetting my favorite user name ever:
BANK OF DAD :)

Thomas_1
Dec. 21, 2008, 04:22 AM
I attempted to do the survey but found I couldn't really do it properly because it was American.

The choices were American and I couldn't even put a post code or country of origin in. Hence it wasn't a demographic survey at all.

It was a flawed survey in that the choices were often restricted but didn't contain an "other"

So it was a limited survey of American users and I don't know if mine went through or not as clearly there's not one shown with no post code ..... whoops sorry zip code! It's American ;)

Dispatcher
Dec. 21, 2008, 08:46 AM
Wow. Just wow.
I am one of those in that higher income demographic (of course we are DINKs but our life is very good), and I am also one of those with the expensive horse. That I bred and made up myself, thanks, after years of riding screwed up rejects that no one else wanted.
Since you're so concerned with my happiness, I'm thrilled with my life, thanks for asking.
I'm also very satisfied with how I have lived my life, since I have spent it trying to help others and also helping animals.
I don't give jack to "those less fortunate". I didn't grow up in a wealthy family, and the "less fortunate" can get up off their a%$ if they want something and get an education and work for it, just like I did. I do, however, choose to spend a lot of my time and energy volunteering at the local animal shelter and as we speak I have a litter of 7 5 week old puppies in my kitchen that I am fostering.
How dare you.


I'm guessing you didn't vote for Obama?

Jaegermonster
Dec. 21, 2008, 11:25 AM
I'm guessing you didn't vote for Obama?

No I didn't, but thanks for asking. I don't have a problem with charitable donations. I just don't necessarily think they always need to be human, and I prefer to pick my own charities or worthy causes. And I think that other poster that I was responding to has some major cojones for saying what they did. After being a cop for 20 years, I unfortunately see where people's donations and tax dollars are going and the money doesn't go where you think. There's lots of waste there.
Same with public assistance, which is a joke. Frought with fraud and waste.
Before the govt decides someone doesn't need their $$ so they are going to take it and give it to someone else they need to clean their own house first and make sure the money and programs are run correctly and efficiently. Starting with foreign aid. If we stopped handing out money we don't have to countries that hate us we would have a lot more $$ to take care of our own.

The whole "Robin Hood" thing is BS. But Obama wasn't one of the questions on the survey, so lets don't go there.

make x it x so
Dec. 21, 2008, 11:33 AM
May I please have one of the "Average household income is $136,925"? :winkgrin:

As nice as this sounds, it doesn't take into account the cost of living. In some areas of the country, such as parts of California and areas near NYC, this salary is closer to average because just living in these areas is more expensive.

All-in-all, it's an interesting survey :)

Hocus Focus
Dec. 21, 2008, 11:46 AM
Yes it is an interesting survey but what I am curious about is how do they come to these conclusions? Based on what people say because I find it very difficult to believe half of what anyone says at the best of times.

Bluey
Dec. 21, 2008, 01:59 PM
Yes it is an interesting survey but what I am curious about is how do they come to these conclusions? Based on what people say because I find it very difficult to believe half of what anyone says at the best of times.


Statistical formulas take much into account, including who is more apt to respond and how and calibrate for that also.;)

Dispatcher
Dec. 21, 2008, 02:24 PM
Jaegermonster.

I hear ya!

NotTheMuleMan
Dec. 22, 2008, 09:51 AM
Bloody hell you people are rich! :lol:

NotTheMuleMan
Dec. 22, 2008, 09:55 AM
Regardless, they're still either married, or not married.

Like pregnant, or not pregnant. There isn't much gray area. Certainly not 8% worth. ;)

A common-law spouse is one of those grey areas.

MHM
Dec. 22, 2008, 09:58 AM
A common-law spouse is one of those grey areas.

Maybe the next survey will include more options for that question! :lol:

TSWJB
Dec. 24, 2008, 11:39 AM
Don't forget Thomas 1 and all those darned farriers... :winkgrin:

yeah they make the barefoot threads a scream!!!!

lolalola
Dec. 24, 2008, 11:51 PM
Is anyone else who took the survey having trouble accessing the site for the 3 month subscription? I e-mailed the webmaster a while ago and never got a response.

ivy62
Jan. 1, 2009, 04:54 PM
Well, I am glad to see the Tb still up there. I was one of those who grew up on them and yes they were a great experience but I also had a QH horse pony that blew my tb away!
I also live outside NYC and an income of 136,000 will not buy you anything! not even a closet....so forget a car.....I have a frind in Arizona we do the same job but I make 3x what she does and she has an extra kid and has disposable income we do not....so income is relative to location, a dollar does not buy you the same elsewhere and that includes the price of board and horses too!
If only I could get my salary and live in Ky I would be so happy.....

Heehee!

2ndyrgal
Jan. 2, 2009, 08:23 AM
How does the BB demographic compare to the COTH demographics in similar catagories that are tracked?

siseley
Jan. 4, 2009, 05:01 PM
I live in California, live 45 miles from downtown "Lost Angels" ( intentional misspell), and don't have $136,000 coming in!! I do have two horses, one a registered breed, and they live with us on our tiny 1 1/3 acre in the desert. We have to feed hay and no pasture, but my Arabian or my Arab/Quarter will still do the 30-50 miles we ride weekly. And leave those prissy TB's and fancy over bred horses out in our dust. Out in the open chasing coyotes, or cutting cattle, riding over the buttes, or in the dressage ring with movement and extention to die for. But leave the care of my precious horses to someone else in a boarding barn? Not likely! I actually enjoy picking up and grooming, and the time I get to have with my "ponies".
$136,000 a year? Not likely in my future working for NASA, or my wifes working for the Sheriffs Dept.

Steve on the Grey Arabian

( yep, another male here on the board)

imapepper
Jan. 5, 2009, 12:21 PM
I think the stat that fascinates me the most is Boomers w/ TBs!!! 66% of those who have ridden for 20+ years own TBs - topping the breed table by 6%!!! That's pretty awesome. :yes:

Well it either means that we have gotten smarter as we have aged (I would like to think that) or we have gotten senile and think we can still deal with a TB :winkgrin:

goeslikestink
Jan. 6, 2009, 07:14 AM
23% multiple times a day

theres only one person that i know that can account for the 23% mulitiple posts

last count on a perticular thread was 72 times x that and there you have your 23% average

Kaeleer
Jan. 7, 2009, 04:20 AM
I am a male and I live in Ohio. I feel totally left out even though I took the survey. I think I need a support group!

Somewhere, there is a link for special jockstraps that might help?

Moderator 1
Jan. 7, 2009, 11:04 AM
We looked at a tabulation after the first 1,700 surveys and then again after the first 2,500. The results remained remarkably stable.

Btw, if anyone took the survey and could not complete their order for the free, 13-week digital subscription, or experienced any other problems, PLEASE contact: webmaster@chronofhorse.com. They are happy to work diligently to deliver what you earned. All you will need is an email address, user name and password.


Is anyone else who took the survey having trouble accessing the site for the 3 month subscription? I e-mailed the webmaster a while ago and never got a response.


lolalola (and others) please contact the above email address again if you had any trouble with your free subscription, as perhaps your initial message was missed. If you don't receive a response in a reasonable amount of time after contacting the webmaster again, send me an email or PM and I'll touch base on your behalf.

I'll also look into the question re: a comparison of demographic info for the BB and magazine.

Thanks!
Mod 1

Moderator 1
Jan. 7, 2009, 11:07 AM
Easier than I thought! :lol:

Here are the magazine's demographics, for comparison, via the "advertising" link from the top of the page:

http://www.chronofhorse.com/index.php?cat=21501043051216

It's not a one-for-one comparison, but it hits some of the highlights.


DEMOGRAPHIC INFORMATION
Editorial Focus

Published weekly for 70 years, The Chronicle of the Horse is the nation's only source of current news and results for the entire sporthorse community.

Written for the accomplished competitor, the magazine reports on nearly every major hunter/jumper horse show, dressage show, horse trials, steeplechase, foxhunt and driving event in this country, as well as major events abroad. Regular features include in-depth profiles, valuable health care and training tips, insightful opinion, and a monthly calendar of events.... all geared to the seriously involved competitor.

Chronicle subscribers are

Accomplished Competitors
95% have competed... and won!
The average subscriber competes eight times annually.
60% are advanced or expert.

Wealthy and Secure
Average household income is $180,151.
63% are married, 37% with children.
Own average 45 acres worth $462,094.

Committed and Involved
61% have owned horses for over 20 years.
Average value of their best horse is $39,130.
Ride five times a week. 30% ride daily.
Own average $11,113 of tack and apparel.
90% feed supplements regularly.

Influential and Powerful
23% are professionally involved.
34% are trainers.
26% are instructors.

Geographical distribution:
According to 12/31/98 ABC Audit.

New England (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut): 2,359 paid circulation/11.4% of total.

Middle Atlantic (New York, New Jersey and Pennsylvania): 4,487 paid circulation/21.6% of total.

East North Central (Ohio, Indiana, Illinois, Michigan and Wisconsin): 2,204 paid circulation/10.6% of total.

West North Central (Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska and Kansas): 688 paid circulation/3.3% of total.

South Atlantic (Delaware, Maryland, District of Columbia, Virginia, West Virginia, North Carolina, South Carolina, Georgia and Florida): 6,281 paid circulation/30.2% of total.

East South Central (Kentucky, Tennessee, Alabama and Mississippi): 870 paid circulation/4.2% of total.

West South Central (Arkansas, Louisiana, Oklahoma and Texas): 905 paid circulation/4.4% of total.

Mountain (Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah and Nevada): 1,057 paid circulation/5.1% of total.

Pacific (Alaska, Washington, Oregon, California and Hawaii): 1,917 paid circulation/9.2% of total.

Canada: 288 paid circulation/1.4% of total.


International: 92 paid circulation/0.4% of total.

Thanks for your interest!
Mod 1

hollyhorse2000
Jan. 7, 2009, 11:10 AM
Really not certain why some people still feel the need to use the label "dumb blood." I find it really offensive . . .

Robyn
Jan. 7, 2009, 06:48 PM
I would have considered myself an advanced rider several years ago. Pre-dressage that is. Now I know just how unadvanced - remedial, really - that I am ;) And it's TOUGH trying to unlearn all those years of "advanced" riding that I was doing!

merrygoround
Jan. 13, 2009, 01:54 PM
They didn't have a catagory for ex-Advanced rider. For those of us who can't get it together any more :lol: :lol: :lol:

goobs
Jan. 30, 2009, 12:46 PM
I never received my online subscription! Who do I contact for that? Thanks!

Moderator 1
Jan. 30, 2009, 07:08 PM
Scroll up to post #108. :winkgrin:

webmaster@chronofhorse.com

Thanks!
Mod 1