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Reds-n-Greys
Aug. 13, 2008, 12:40 PM
Since we have to watch the commercials.......

Has anyone seen the Coke commercial where the voiceover says something along the lines of "If you've enjoyed a Coke in the past 80 years, you've supported the Olympics." ?
Can you ID the 3 riders on the medal stand? It's a quick shot of 3 men, but I'm not sure who.......anybody?

Rebe
Aug. 13, 2008, 12:42 PM
You JUST beat me to posting to ask this! Here's the link - the riders show up at 17 seconds...


http://www.youtube.com/watch?v=yZVj_niY7R0

Wellspotted
Aug. 13, 2008, 01:02 PM
I've been wondering the same thing ...

Wellspotted
Aug. 13, 2008, 01:12 PM
Just to add:

Can it be dated somewhat by their breeches?

Reds-n-Greys
Aug. 13, 2008, 01:15 PM
OK, so I did some searching - what do you think..... Could they be Frank Chapot, Bill Steinkraus and George Morris from the Silver medal team in Rome 1960?

BLBGP
Aug. 13, 2008, 01:25 PM
Looking at their faces (and wardrobe), I think that is a very good guess.

Maryalden
Aug. 13, 2008, 01:48 PM
I don't know who the riders are, but the Coke ads are good. The ones for United Airlines on the other hand..

Tackpud
Aug. 13, 2008, 02:10 PM
Thank you MaryAlden!!! I hate those United commercials and never know what they are for until the end.

The Budweiser ad on the other hand is great. I'll never tire of watching the horse buff up for the next year's hitch!

RiverBendPol
Aug. 13, 2008, 02:11 PM
I *think* the one bending over is Mike Plumb but then why would George Morris be standing with him? It is a mystery. I bet someone comes up with an answer before midnight tonight!

Wellspotted
Aug. 13, 2008, 02:12 PM
I'm pretty sure it's Rome, 1960. Here is a picture of the stadium (note how the entrance arches match up, in sets of three)--

http://www.olympic.org/upload/games/1960S_city.gif

Mike Plumb wasn't on the team in 1960, I don't think.

Could it be the German gold medal winners? Winkler, Schockemohle, Thiedemann? Looks more like them in this photo (3rd photo down):

http://images.google.com/imgres?imgurl=http://images.beijing-2008.org/99/83/Img212018399.jpg&imgrefurl=http://en.beijing2008.cn/96/83/article212018396.shtml&h=430&w=290&sz=26&hl=en&start=13&tbnid=v06EWf8xNl3zeM:&tbnh=126&tbnw=85&prev=/images%3Fq%3Dhans%2Bgunter%2Bwinkler%26gbv%3D2%26h l%3Den

I haven't liked the recent United commercials either, but I do like the current one where the lobster conducts the sea horse horns!

Maryalden
Aug. 13, 2008, 02:38 PM
Tackpud, yes the Budweiser commerical is the best. Love that one, too, but I do wonder what the ad agency for UA is drinking. ;)

Dressage62
Aug. 13, 2008, 02:56 PM
I thought it looked like 1976 Montreal. Mike Plumb/Bruce Davidson/Edmund Coffin/Mary Anne Tauskey

kerlin
Aug. 13, 2008, 03:02 PM
Can I just say, thank you for this thread? Now I know I'm not the only crazy one who has been wondering desperately who those riders are...

(Though I may have just taken an extra step toward crazy and emailed Coca Cola to ask them!)

AKDragooPhoto
Aug. 13, 2008, 03:38 PM
The one closest to the camera is George.

LetItBe
Aug. 13, 2008, 04:14 PM
Yeah I played it frame by frame and the one closest definitely looks like George Morris.

LetItBe

RiverBendPol
Aug. 13, 2008, 04:34 PM
I'm pretty sure it's Rome, 1960. Here is a picture of the stadium (note how the entrance arches match up, in sets of three)--

http://www.olympic.org/upload/games/1960S_city.gif

Mike Plumb wasn't on the team in 1960, I don't think.

Could it be the German gold medal winners? Winkler, Schockemohle, Thiedemann? Looks more like them in this photo (3rd photo down):

http://images.google.com/imgres?imgurl=http://images.beijing-2008.org/99/83/Img212018399.jpg&imgrefurl=http://en.beijing2008.cn/96/83/article212018396.shtml&h=430&w=290&sz=26&hl=en&start=13&tbnid=v06EWf8xNl3zeM:&tbnh=126&tbnw=85&prev=/images%3Fq%3Dhans%2Bgunter%2Bwinkler%26gbv%3D2%26h l%3Den

I haven't liked the recent United commercials either, but I do like the current one where the lobster conducts the sea horse horns!

I think that 3rd photo down is exactly right. Good job!!

Roulett
Aug. 13, 2008, 05:40 PM
I think the USA Show jumping team has been on the podium 6 times --- 1952, 1960, 1972, 1988, 1986 and 2004.. If there are pictures
of the medal ceremonies online somewhere, in color, you might be able to match from same.. Can you see which color medal
they are wearing? I tried to catch it but my eye's are in bad shape.

Xctrygirl
Aug. 13, 2008, 05:48 PM
here is the correct answer...

That was back from 1968, Mexico City Olympics and I am gonna bet that was William Steinkraus accepting the medal.

That year the top 3 in the Show Jumping were all men: Steinkraus-Gold on Snowbound, Marion (Yes a British Man) Coakes on Stroller - silver, and David Broome of GBR on Mr. Softee bronze.

The dead give away are the "poofy" pants that were the norm then. And here is a page that shows a different angle of him receiving the medal:



http://www.horsemagazine.com/ARTICLES/S/Steinkraus,%20William/SJM/SJM.html



Scroll down to Bill Steinkraus.



I think that Mr. Coakes is accepting his silver medal in the ad.


And just to seal it and stamp it....



A photo of the Exterior of the Mexico City stadium:

http://carraol.blogspot.com/2007/07/unam-olympic-stadium.html



Note the flags on the perimeter. These are visible on the video

Also remember, that it used to be a tradition to have the top 3 medalists from Individual Show jumping come into the stadium DURING the Closing ceremonies and be awarded their medals in front of everyone. This was evidenced at Los Angeles. I have it on my 1984 highlight VHS.



~Emily

Drvmb1ggl3
Aug. 13, 2008, 06:04 PM
here is the correct answer...

That was back from 1968, Mexico City Olympics and I am gonna bet that was William Steinkraus accepting the medal.

That year the top 3 in the Show Jumping were all men: Steinkraus-Gold on Snowbound, Marion (Yes a British Man) Coakes on Stroller - silver, and David Broome of GBR on Mr. Softee bronze.

Marion Coakes (http://www.olympics.org.uk/gallerysimple.aspx?PH=70&type=&Page=7&game=&AT=&sport=0) wasn't a dude.

Roulett
Aug. 13, 2008, 06:16 PM
here is the correct answer...

That was back from 1968, Mexico City Olympics and I am gonna bet that was William Steinkraus accepting the medal.

That year the top 3 in the Show Jumping were all men: Steinkraus-Gold on Snowbound, Marion (Yes a British Man) Coakes on Stroller - silver, and David Broome of GBR on Mr. Softee bronze.

The dead give away are the "poofy" pants that were the norm then. And here is a page that shows a different angle of him receiving the medal:



http://www.horsemagazine.com/ARTICLES/S/Steinkraus,%20William/SJM/SJM.html



Scroll down to Bill Steinkraus.



I think that Mr. Coakes is accepting his silver medal in the ad.


And just to seal it and stamp it....



A photo of the Exterior of the Mexico City stadium:

http://carraol.blogspot.com/2007/07/unam-olympic-stadium.html



Note the flags on the perimeter. These are visible on the video

Also remember, that it used to be a tradition to have the top 3 medalists from Individual Show jumping come into the stadium DURING the Closing ceremonies and be awarded their medals in front of everyone. This was evidenced at Los Angeles. I have it on my 1984 highlight VHS.



~Emily



Mexico City! I was at those Olympics, heavy security and police everywhere, can't remember why but it was a scene down
there. I seem to remember that the Canadians won gold and I think the French won silver in team jumping.. I have an old program somewhere--- but now that you mention it, USA won gold in individual jumping and the British took silver and bronze. Boy Emily, you have a good eye!

Drvmb1ggl3
Aug. 13, 2008, 06:22 PM
Mexico City! I was at those Olympics, heavy security and police everywhere, can't remember why but it was a scene down
there. I seem to remember that the Canadians won gold and I think the French won silver in team jumping.. I have an old program somewhere--- but now that you mention it, USA won gold in individual jumping and the British took silver and bronze. Boy Emily, you have a good eye!

It was not Mexico City.
a) Marion Coakes is not a man, the three riders in that video are almost certainly men.
b) The British jumping team wears blue jackets, not red. Do a google for pictures of Coakes and Broome at the '68 OG.

Rebe
Aug. 13, 2008, 06:28 PM
So do you think people that are into other sports are doing the same thing, madly trying to figure out who's who in the photos in the commercial?

Or is it just us crazy horse folk? :D

Glimmerglass
Aug. 13, 2008, 06:31 PM
Marion Coakes (http://www.olympics.org.uk/gallerysimple.aspx?PH=70&type=&Page=7&game=&AT=&sport=0) wasn't a dude.

That has to be about one of the more humourous posts you've had Drymb1ggl3! :D

Xctrygirl
Aug. 13, 2008, 06:32 PM
I did do prior research and must have found a poorly written piece because when referring to Marion Coakes and Stroller it used the pronoun "He" throughout.

Ok now that I have had some time to scour more images.... are there any Canadians present who can speak to the team jacket for the Canadian team back in 1968??

I believe at this point that the image may represent the gold medal winning show jumping team from Canada James Day, Jim Elder and Thomas Gayford. Since the British coats had black collars and the Americans did not all have brown tops on their boots...

Anyone????

(I am sending an email now to someone in the know)


~Emily

Viks Mom
Aug. 13, 2008, 06:35 PM
I don't know any of the athletes( video would not play for me), but the header at the top of the video says

"Coke commercial features Special Olympics athletes"

Drvmb1ggl3
Aug. 13, 2008, 06:40 PM
We know it can't be dressage. It's unlikely that eventing medals were given out in the main stadium. As someone pointed out earlier it was traditional that the showjumping medals were the last ones awarded before the closing of the games.

So you have

1960 -
Team - West Germany -- possible
Individuals - Raimondo d'Inzeo, Piero d'Inzeo, David Broome - can't be as the d'Inzeo brothers wore military uniforms.

1964 -
Team - West Germany - possible
Individuals - Pierre Jonquères d'Oriola , Hermann Schridde, Peter Robeson - unlikely as the French rider would be wearing blue jacket.

1968
Team - Canada - possible
Individual - Steinkraus, Coakes, Broome - can't be for reasons mentioned earlier.

1972
Team - West Germany - possible
Individual - Mancinelli, Moore, Shapiro - can't be as Italian would not be wearing red, and Moore was a woman.

Drvmb1ggl3
Aug. 13, 2008, 06:48 PM
I'm going to go with 1972, West German team medals.
Looking at the stadium I'm certain it's the Olympiastadion in Munich, having watched Bayern Munich play there I'm pretty sure that's it.

Fixerupper
Aug. 13, 2008, 06:50 PM
definitely not Canada (Mexico 68) and early in the clip in the background there are men in military uniforms - I'm guessing Rome. USA was silver in team standing (Steinkraus, Chapot, Morris??)

Drvmb1ggl3
Aug. 13, 2008, 06:51 PM
Nope can't be 1972, as there were 4 riders on a team from '72 onwards.

Viks Mom
Aug. 13, 2008, 07:00 PM
http://www.specialolympics.org/Special+Olympics+Public+Website/English/Press_Room/Global_news/2008+Olympics/New+Olympics+Coke+Commercial.htm


Commerical is at the bottom. Some of the athletes shown are listed

Fixerupper
Aug. 13, 2008, 07:02 PM
I don't know any of the athletes( video would not play for me), but the header at the top of the video says

"Coke commercial features Special Olympics athletes"


Show jumpers are special ;)

Xctrygirl
Aug. 13, 2008, 07:09 PM
Ok I have pics.... a little hard to see:

Rome 1960 Medal Ceremony...German team and a brief glimpse of Tokyo 1964. (Enought o rule it out in my mind):

http://www.olympic.org/MultimediaGallery/Default.aspx?Language=uk&item=92611262-DFD3-47EF-ABB6-2865A6E039B7&entid=658&type=PAR

This is of course the picture that Polly mentioned earlier. So kudos to her. I am still awaiting an answer from my email. Not sure if I will get one. But here's hoping!

~Emily

Drvmb1ggl3
Aug. 13, 2008, 07:14 PM
Yep it's definitely Rome 1960. Two dark haired guys and a short haired blond guy and also the short bald dude awarding the medals is the same guy in the video.
You can hit the zoom feature on the side and it blows it up to full screen.

Dixon
Aug. 13, 2008, 07:29 PM
What a great thread, and what great research everyone conducted. The ad executive that put this commercial together should get a huge bonus for getting all of us to view the commercial, scratch our heads, research, and discuss. Great publicity for Coke.

Reds-n-Greys
Aug. 13, 2008, 11:21 PM
Yep it's definitely Rome 1960. Two dark haired guys and a short haired blond guy and also the short bald dude awarding the medals is the same guy in the video.
You can hit the zoom feature on the side and it blows it up to full screen.


I agree, it was the only one that made sense to me. So it's Steinkraus, Chapot and Morris. They rode Ksar d'Esprit, Trail Guide and Sinjon.

Wellspotted
Aug. 14, 2008, 01:43 AM
fei.org says the US silver-medal-winning team in 1960 was Steinkraus, Wiley, Morris. Not Chapot.

I still think it's the German team. Their hair in the commercial matches that in the b&w photo. And their coats appear in the commercial to have red collars.

Drvmb1ggl3
Aug. 14, 2008, 04:05 AM
I agree, it was the only one that made sense to me. So it's Steinkraus, Chapot and Morris. They rode Ksar d'Esprit, Trail Guide and Sinjon.

It's not, it's the Gold medal German team. They are standing in the center, gold medal spot, of the podium.

de echte critter
Aug. 14, 2008, 09:02 AM
Marion Mould (nee Coakes) was one of my childhood idols. Seeing her win major competitions on her 14h 2" connemara cross was simply inspiring. There weren't as many women in the upper eschelons of show jumping back then, and to have a chick on a pony beat the big boys was wonderful!

Now, back to the real thread discussion!

Frank B
Aug. 14, 2008, 09:47 AM
...I hate those United commercials and never know what they are for until the end...
If you're talking about the UA "Sea Orchestra" commercial, ( http://www.youtube.com/watch?v=qv75cWzXK6w ), tell me it wasn't inspired by Bosch's "Garden Of Earthly Delights" ( http://en.wikipedia.org/wiki/Image:GardenED_edit1.jpg )! :lol:

Wellspotted
Aug. 14, 2008, 09:25 PM
Now, whenever I see an animated commercial playing "Rhapsody in Blue," I automatically think it's a United commercial.

Glimmerglass
Aug. 14, 2008, 10:16 PM
... commercial playing "Rhapsody in Blue," I automatically think it's a United commercial.

Actually you almost should always make that connection ;) Simply because United Airlines has used George Gershwin's (composed in 1924) Rhapsody in Blue since 1985 and it's generally considered it's theme.

United Airlines - for the ads seen during the Olympics - is using Minneapolis-based Barrie D'Rozario Murphy (BDM) as its creative agency. They were selected in Spring of 2007 for that role.

They might bleed tons of money, slash payrolls and cancel air routes but boy they never cease to spend money on frequently updated (and expensive) ads.

J. Turner
Aug. 15, 2008, 12:20 AM
You JUST beat me to posting to ask this! Here's the link - the riders show up at 17 seconds...


http://www.youtube.com/watch?v=yZVj_niY7R0

Are we sure they're American? The coats don't have blue collars with white piping.

J. Turner
Aug. 15, 2008, 12:22 AM
Yeah I played it frame by frame and the one closest definitely looks like George Morris.

LetItBe

the blond one? Hmmm ... I don't know ...

Drvmb1ggl3
Aug. 15, 2008, 01:59 AM
Are we sure they're American?

It was established two pages ago that they are Germans, the gold medal team of '60.

Larksmom
Aug. 15, 2008, 03:09 AM
almost as much as I loved the ad! In the spirit of letting them know how much we care, this is a sponsor we should contact to say thanks for sponsoring, etc etc etc. It does say they sponsor the special olympics, but there are plenty of each mixed thru. a terrific ad all the way around.

Anyplace Farm
Aug. 15, 2008, 09:06 AM
How is it a team? Doesn't a show jumping team consist of four ppl? Or am I tripping and there are actually four people on the podium in the commercial? Seen it, just haven't replayed it.

I froze-framed it last night and I think the guy getting the medal looks like Bill Steinkraus.

Anyplace Farm
Aug. 15, 2008, 09:09 AM
OK, yeah, just looked at it and there are only three on the podium. Therefore, wouldn't that mean three people, possibly from three different countries, being awarded their individual medals for show jumping? And how are we even certain it wasn't the indiv. for eventing?

Drvmb1ggl3
Aug. 15, 2008, 09:13 AM
OK, yeah, just looked at it and there are only three on the podium. Therefore, wouldn't that mean three people, possibly from three different countries, being awarded their individual medals for show jumping? And how are we even certain it wasn't the indiv. for eventing?

No, there were 3 riders in a team pre-1972. The team is the German team of 1960 in Rome. The riders are Hans Günter Winkler (http://en.wikipedia.org/wiki/Hans_G%C3%BCnter_Winkler) and Halla (http://en.wikipedia.org/wiki/Halla_%28horse%29), Fritz Thiedemann (http://en.wikipedia.org/wiki/Fritz_Thiedemann) and Meteor, Alwin Schockemöhle (http://en.wikipedia.org/wiki/Alwin_Schockem%C3%B6hle) and Ferdl.
It's been explained already in the thread with photographic evidence.

Anyplace Farm
Aug. 15, 2008, 09:16 AM
No, there were 3 riders in a team pre-1972. The team is the German team of 1960 in Rome. The riders are Hans Günter Winkler (http://en.wikipedia.org/wiki/Hans_G%C3%BCnter_Winkler) and Halla (http://en.wikipedia.org/wiki/Halla_%28horse%29), Fritz Thiedemann (http://en.wikipedia.org/wiki/Fritz_Thiedemann) and Meteor, Alwin Schockemöhle (http://en.wikipedia.org/wiki/Alwin_Schockem%C3%B6hle) and Ferdl.
It's been explained already in the thread with photographic evidence.
Whoa. Missed that.

Awwww! I had the Breyer horse Halla. She was my favorite!

PlatosGurl
Aug. 15, 2008, 11:37 AM
Someone much earlier stated, correctly IMO, that the rider closest to the camera is George Morris. He has an incredibly distinctive profile. So I don't think it can be the German team and was not convinced by the "photographic evidence". George has only been on one team, according to the search I did, the 1960 Rome Olympic team, where the USA took silver. So the other team members would be: Bill Steinkraus and Frank Chapot. George is the giveaway.

And here is a not great shot of George's distinctive nose...http://www.hunterjumpernews.com/wp-content/uploads/2007/04/2007%20Maxine%20Beard%20Award%20winner%20Brianne%2 0Goutal%20receives%20her%20award%20from%20U.S.%20S how%20Jumping%20chef%20d%E2%80%99equipe%20George%2 0H.%20Morris,%20USET%20Foundation%20President%20Ja ne%20F.%20Clark,%20Ronnie%20Beard%20and%20Kent%20M oeller.jpg
He's on the far left. That is definitely him on the medal stand.

ETA: All of the German riders from 1960 have hair. The guy closest to the camera in the video (who I maintain is GM) has a buzz cut, doesn't he? Oh I don't know anymore.

Drvmb1ggl3
Aug. 15, 2008, 03:19 PM
Someone much earlier stated, correctly IMO, that the rider closest to the camera is George Morris. He has an incredibly distinctive profile. So I don't think it can be the German team and was not convinced by the "photographic evidence". George has only been on one team, according to the search I did, the 1960 Rome Olympic team, where the USA took silver. So the other team members would be: Bill Steinkraus and Frank Chapot. George is the giveaway.

And here is a not great shot of George's distinctive nose...http://www.hunterjumpernews.com/wp-content/uploads/2007/04/2007%20Maxine%20Beard%20Award%20winner%20Brianne%2 0Goutal%20receives%20her%20award%20from%20U.S.%20S how%20Jumping%20chef%20d%E2%80%99equipe%20George%2 0H.%20Morris,%20USET%20Foundation%20President%20Ja ne%20F.%20Clark,%20Ronnie%20Beard%20and%20Kent%20M oeller.jpg
He's on the far left. That is definitely him on the medal stand.

ETA: All of the German riders from 1960 have hair. The guy closest to the camera in the video (who I maintain is GM) has a buzz cut, doesn't he? Oh I don't know anymore.

No it's definitely the Germans. Look at this picture, (http://en.beijing2008.cn/96/83/article212018396.shtml) third picture down on the page. Those are the exact same three guys in the video, the guy with crew cut is on the left, and the two dark haired guys next to him. Read the caption below the picture, it says it's the German team. Also the guy giving them the medals is the same guy in the video.
You can also see the US team in the background, with what appears to me to be the tall skinny Bill Steinkraus on the left.
Seems like people want the guys in the video to be Americans so bad :).

nycjumper
Aug. 15, 2008, 03:24 PM
Well, if Coke is running this ad only in the US, it would stand to reason that they used US athletes. ;)

Haven't seen the ad so I have no idea on the correct answer.

Drvmb1ggl3
Aug. 15, 2008, 03:29 PM
Here is a picture (http://www.ponysaddle.net/images/ponysaddle08_image096.jpg) of Frank Chapot at the Olympics in Rome, look at the collar on his jacket, now look at the picture with Germans being awarded the medals and the US team standing in the background. Same jacket.
The guys in the video are the Germans.

Drvmb1ggl3
Aug. 15, 2008, 03:31 PM
Well, if Coke is running this ad only in the US, it would stand to reason that they used US athletes. ;)

Haven't seen the ad so I have no idea on the correct answer.

Look at the ad, a youtube version is posted on the first page of this thread. There are several non-americans in the commerical, including an African (Ethiopian??) runner and a Chinese athlete.

Anyplace Farm
Aug. 15, 2008, 08:32 PM
To put the dispute to rest, I had sent an email to Coke asking them who the riders were before I got my answer by Drvmb1ggl3. Amazingly, I got a response. Here it is:

Thank you for contacting The Coca-Cola Company. We appreciate your interest.

You will be interested to know that the Equestrians appearing in the
ad you mentioned are as follows:

Hans Gunter Winkler
Fritz Thiedemann
Alwin Schockemohle

Additionally, all three Equestrians represented Germany in the 1960
Olympic Games held in Rome.

Tom Barber
Industry and Consumer Affairs
The Coca-Cola Company

lauriep
Aug. 15, 2008, 08:50 PM
George did not have a buzz cut in 1960. The man had a beautiful head of hair and was quite vain about it! LOL!!! He has only adopted the shaved look in the last 5 years or so.

Reds-n-Greys
Aug. 15, 2008, 09:28 PM
Thanks Anyplace Farm for getting the definitive answer! It was really nice of Coke to respond to your inquiry!

Wellspotted
Aug. 18, 2008, 05:18 PM
Originally posted by Anyplace Farm:

To put the dispute to rest, I had sent an email to Coke asking them who the riders were before I got my answer by Drvmb1ggl3. Amazingly, I got a response. Here it is:

Thank you for contacting The Coca-Cola Company. We appreciate your interest.

You will be interested to know that the Equestrians appearing in the
ad you mentioned are as follows:

Hans Gunter Winkler
Fritz Thiedemann
Alwin Schockemohle



Additionally, all three Equestrians represented Germany in the 1960
Olympic Games held in Rome.

Tom Barber
Industry and Consumer Affairs
The Coca-Cola Company

Jawohl! Well done, Anyplace Farm!

I think there should be 5 Coca-Cola medals awarded on this thread--
One each to you and Tom for your e-mails, one to Reds-n-Greys for starting the thread, one to Rebe for posting the youtube link, and one to me for guessing correctly first and backing up the guess with research!

By the way, I wonder if one reason they chose the German team was because their jackets are Coca-Cola red!

Reds-n-Greys
Aug. 18, 2008, 05:53 PM
___:D
__<0>
___/\

Reds-n-Greys proudly accepts her Gold medal!!!!!

___:D
__<0>
___/\

Here's to Wellspotted

___:D
__<0>
___/\

And AnyPlace Farm

___:D
__<0>
___/\

And Tom

___:D
__<0>
___/\

And of course, Rebe!!!

Sorry I'm not talented enough to figure out how to draw the podium where we should all be together!!!

hijumpin1
Aug. 18, 2008, 05:57 PM
Fun thread and interesting trivia! Yay for Coke for honoring equestrians in the ad!

Wellspotted
Aug. 18, 2008, 10:13 PM
Yea, Reds-n-Greys!

I look so cool wearing my medal! Thanks!

:) :) :)

This just happened--I was talking on the phone with a non-horsey friend who got to see the show jumping LIVE (on TV, that is) today. She told me she hadn't been able to tell the American riders from the Canadians from the German ones, etc., because "all their jackets looked just alike."
I said, "Oh, no, they don't" and then went on to mention things like blue collars, white piping, etc., which I probably would not have noticed either had it not been for this thread.

I think that COTH should send its own team to the 2012 Olympics, and that our colors should be--yes--red (jackets)-n-grey(collars or piping).

By the way, did any of you see the uniform tops of the Brazilian women's beach volleyball team? :eek: :D

Hopeful Hunter
Aug. 19, 2008, 12:40 AM
I've gotta say, we love that commercial in my house...

My husband and I are both in PR/marketing, and that commercial is just a huge hit on so many levels. I was most impressed with the fact that it saluted Olympians of all stripes -- all sorts of disciplines, and participants in ALL of the Olympics, including Special Olympics and Parolympics (sp?). EVERYONE was shown as a winner, and that's a very powerful message.

Ads can change perceptions, and by including people of not just different races but different abilities, Coke may help to subtly shift some thinking. I truly commend them, and the creative team behind that ad!