PrintJamie Link, CEO of the 2010 Alltech FEI World Equestrian Games, confirmed on Wednesday, Sept. 1, that organizers have had to cut approximately $500,000 from their budget for the WEG according to Kentucky.com. The budget cuts come after lackluster ticket sales for the Games—the numbers are hovering around 300,000 tickets sold, instead of the 600,000 that the planning committee originally estimated.
Alltech president, Dr. Pearse Lyons, has since stepped in with an extra $2.5 million worth of staffing and resources. Alltech staff has joined the Games staffers to help with finance, hospitality and information technology.
So far, Alltech has spent a reported $32 million on the WEG, including the original $10 million title sponsorship. In addition, Alltech is providing several of the aesthetics that were cut, including a 30-foot welcoming tower to be positioned at the main entrance of the Kentucky Horse Park.
