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September 25, 2012

ShowChic Kicks Off Animo Sale And Arlo’s Gift With Purchase At Dressage At Devon

The ShowChic dressage boutique is “styling” at Dressage at Devon – from their fantastic black and white themed booth to their cutting-edge Animo clothing line to “Arlo’s Gift with Purchase” program. Michele and Doug Hundt, owners of ShowChic, an upscale dressage boutique based in Wellington, Florida, are on the fall dressage tour and are excited to be showing off their latest fashions at Dressage at Devon.

ShowChic is known for helping riders look stylish, and as a premier carrier of the Animo clothing line they can have Dressage at Devon rides and shoppers looking great and feeling great too. “Animo fashions are constructed using the latest in performance apparel technology, making sure the rider not only looks better than the competition, but performs like it also,” said Michele Hundt. “We have many select Animo items on sale at Devon and that’s something you just don’t see everyday."

ShowChic’s boutique at Dressage at Devon is also the only place to find “Arlo’s Gift with Purchase” program –get a free gift with any purchase of $25 or more. Arlo, the Hundt’s black Standard Poodle who travels with them to all the shows, has quite a fan club and decided it was a doggone good idea to give his fans the bonus of a free gift. “Arlo loves to greet everyone and has developed a great following,” Hundt said. “So as a way for ShowChic to give back to so many loyal customers, as well as new customers, we are offering a free gift with every purchase of $25 or more.”

Hundt added that in addition to looking great in Animo, the clothing line has a scientific appeal. “Animo clothing also allows the rider the opportunity to say goodbye to static shock because the yarns used for the composition of Animo fabrics are antistatic, which means they are able to eliminate the electrostatic charges produced by rubbing of the fabrics,” Hundt said, “Animo fashions are also made with special yarns that give the fabrics a pleasant and soft feel. In additional to feeling wonderful, due to their hygroscopic power, the perspiration dries rapidly which reduces the damp feeling and enhances freshness. And only Animo fashions offers the Animo Gripping system for comfortable grip, anti-odor fabrics, hypoallergenic and Beta CX-active and intelligent fabrics. “ShowChic wants to help riders look stylish – whether in the show ring or headed out for a night on the town and Animo brings style and high tech performance together,” Hundt said.

Following Dressage at Devon, the ShowChic mobile unit will hit the road and head to the GAIG/USDF Region 3 Championships in Fairburn, Georgia on October 5-7th. ShowChic carries everything the rider needs to dress for success in the dressage arena, including well-known brands like Kentucky, Cavallo, Arista, , Pikeur, Kingsland, Back on Track, Samshield, GPA, Charles Owen and of course, Animo.

For more information on ShowChic, visit their website at www.showchicdressage.com or call them at 561-319-2121. ShowChic’s online store is open 24 hours