Riders4Helmets.com has teamed up with helmet manufacturers to offer discounts on riding helmets on June 22, International Helmet Awareness Day.
The Riders4Helmets campaign was founded in 2010 as a direct result of Olympian Courtney King-Dye's accident. The campaign aims to educate equestrians on the benefits of wearing a properly fitting, secured and certified helmet.
"In 2012, International Helmet Awareness Day received support from 10 helmet manufacturers and 600 retailers in four countries," said King-Dye. "Whether you are a helmet manufacturer, retailer or equestrian, I hope that you will lend your full support to this important event in 2013."
Riders4Helmets.com will be live streaming “Get Educated” webinars, in which equestrians will be able to ask a variety of experts real-time questions in fields such as traumatic brain injury and concussion, psychology (why equestrians choose not to wear a helmet), neuro physiotherapy, helmet manufacturers, traumatic brain injury survivors, leading equestrians (including Olympians) and helmet testing agencies.
The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores.
Helmet brands that have committed involvement to date include Samshield, Champion, Gatehouse, Uvex, Charles Owen, GPA, Antares-Sellier, Tipperary, LAS (Leslie Sutcliffe), One K, Ovation, KEP Italia, Troxel, and Aegis (Devon-Aire).
The campaign has hosted four Safety Symposia in the past three years and will be hosting an International Safety Conference in Great Britain in September 2013.