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May 21, 2010

Purina Announces New Strategy® Healthy Edge® Horse Feed

(ST. LOUIS, Mo., May 21, 2010) – Purina announces the launch of Strategy® Healthy Edge® horse feed, a nutritionally-balanced diet formulated to support the health and well-being of adult horses ages two years and older.  Horse owners can sign-up for an exclusive free trial bag of Strategy® Healthy Edge® horse feed online through June 30, 2010 at www.PurinaDifference.com.

“With the addition of Healthy Edge® horse feed, there are now two diets under the Strategy® family that horse owners can choose from,” said Marketing Manager, Purina Mills, LLC, Chris Goodwin.  “It’s our way of providing the best nutritional feed options to support various horse lifestyles and maintenance needs. We encourage horse owners to sign up for the exclusive free trial and see for themselves the difference it can make in their horse.”

Designed for active horses with lower calorie requirements, Strategy® Healthy Edge® horse feed helps manage body condition with calories from fermentable fiber, including beet pulp, multiple fat sources and controlled starch and sugar.  The high-fat and nutritionally-balanced diet aids in the maintenance and development of strong muscles, shiny coat and healthy hooves. Added flax seed, vegetable oils and rice inside the patented Amplify® Nugget provide essential fatty acids, including Omega 3 and 6 fatty acids for immune function benefits.

Many years of research and more than 30,000 trial feedings went into the development of Strategy® Healthy Edge® horse feed. The formula was developed at Purina’s Longview Animal Nutrition Center in Gray Summit, Mo.

 “We tested eighteen formulations and conducted 1,500 feedings in the palatability lab alone,” said Equine Unit Manager, Purina Mills, LLC, Mike Jerina.  “We also took the feed and tested it at five trial locations across the country with more than 120 horses.  The results showed horses that maintained a healthy diet and overall improvement in their coat and body condition. Easy keepers or horses that easily gain weight from higher calorie feeds can greatly benefit from this formulation.”

For more information on Purina® Strategy® Healthy Edge® horse feed, visit www.PurinaDifference.com.

About Land O’Lakes Purina Feed LLC

Land O’Lakes Purina Feed LLC (www.landolakesinc.com) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives in the global marketplace.

 
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