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October 10, 2012

Pollard Eventing Announces Sponsorship By Jamco

Pollard Eventing has announced today that Jamco Trailers will be its Official Trailer of the Road to Recovery Campaign and the Official Trailer of Pollard Eventing. The Road to Recovery Campaign was launched following the fatal horse trailer accident when three of the six horses on board lost their lives after the truck swerved to avoid an oncoming vehicle.  A portion of Jamco proceeds will be donated to the Road to Recovery Campaign.

 

"It was always my intention since the accident to look into how we could make trailering safer for horses.  Two of my horses who suffered catastrophic injuries from the accident and had to be euthanized may have survived if we had a harness structure in place," said Michael Pollard. I'm delighted to be partnering with Jamco because they clearly have the vision and commitment to develop the safest trailers with enhancements that could save lives."

 

Jamco will offer discount coupons to customers that have been referred through Pollard Eventing worth $300 in upgrades.  Customer incentives will also be offered by Horse First that will benefit the Road to Recovery Campaign.

 

Dave Dalzell, National Sales and Marketing Manager at Jamco, said, "Michael's ideas for Road to Recovery will revolutionize horse trailering, and we couldn't be prouder to be his partner in this campaign. While we have always specifically overbuilt our trailers by 30% or more for both safety and durability, there is always room for innovation. We are already working on early concepts with Michael, to keep horses in their stalls in case of an accident, somewhat like what is already done for air transport. These would be products that can be added to any trailer, not just ours, so it can benefit all horses. Longer term, who knows? Maybe we'll even develop air bags."

 

Holly Davis, Principal of Advertising Agency Horsefly Creative, said, "Early last spring, as I was driving down the road at 70 miles an hour, I thought to myself: 'Here I am, going quite fast, but I'm in a truck that has seat belts, engineered crumple zones, and air bags, that has been proven safe via crash testing. My horses have none of that in a trailer. That's just not right.'  So I came up with the Crash Test Dummy Horse idea to market Jamco trailers, to make people stop and think, to really examine how different types of trailers are built, and the implied engineering strength and crash survivability. I also thought that the campaign might cause enough of a stir, that eventually Jamco could lead the way with third-party crash testing of horse trailer models, and the creation of new safety innovations and features. Tragically, Pollard Eventing's accident happened soon after Traveller was introduced to the public, and long before these safety innovations could be brought to life."