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June 14, 2013

Phoenix Performance | Tipperary Equestrian Pink Products To Raise Funds For Breast Cancer Research

On June 1, 2013 Phoenix Performance Products Inc. | Tipperary Equestrian launched their ‘GOT PINK?’ campaign, pairing their much loved Pink Sportage 8500 Helmetwith the newly released, Limited Edition Pink 1015 Eventer Vest to assist with raising funds for Breast Cancer Research. For any GOT PINK product sold between June 1 and October 31, 2013 Phoenix | Tipperary will contribute 5% of the proceeds to the world renowned Breast Cancer Research program at the Women’s College Hospital Foundation in Toronto, Ontario, Canada.

Discovering a cure for Breast Cancer is something that is not only near and dear to the employees of Phoenix Performance Products Inc., but to their dealers, customers and loyal fans. Dedicating two of their most popular pink products to benefit a Breast Cancer Research Program, provides an excellent opportunity for everyone to be able to contribute to a great cause.

Donating to a program like this means so much to everyone at Phoenix | Tipperary. Every one of the employees has all been affected by Breast Cancer in some way or another.

“Our dearly loved Production Manager, Mary Broenick lost the fight against Breast Cancer only a few years ago. We miss her very dearly and hope that our contribution will help aid our future generation in finding a cure.” - Phoenix Performance | Tipperary Staff.

“I lost my mother, Maggi Cash just over 10 years ago to a two year battle against Breast Cancer. When I think back to how hard she fought and how her positivity always prevailed I feel so driven to support a campaign that may assist future Breast Cancer patients with more of a fighting chance.” – Caitlin McConnell, Marketing Manager of Phoenix Performance | Tipperary Equestrian.

“Breast Cancer Research is something that I feel very strongly about contributing to. We have lost some very special Phoenix employees to cancer over the years; Anna Rivera, Basil Vionou and our dearly loved Mary to Breast Cancer. I am very excited that we have been able to develop a product that I think will provide an opportunity to give back to finding a cure for Breast Cancer. It really hit home for me when my Mother was diagnosed. She was fortunate enough to win the fight against Breast Cancer and is now 5 years cancer free! I am so grateful to programs like the Women’s College Hospital Foundation for the discoveries and steps they have made to finding a cure.” – David H. Anderson, President & CEO of Phoenix Performance Products Inc.

Phoenix | Tipperary chose to partner with the Women’s College Hospital foundation as its a world renowned research facility and their various discoveries like the Familial Breast Cancer Gene as well as their Breast Centre. Phoenix | Tipperary is extremely excited to partner with the Women’s College Hospital Foundation in helping raise funds for the Breast Cancer Research Program and has high hopes for the GOT PINK campaign to be huge success.

To donate directly to the Women’s College Hospital Foundation, go to http://www.womenscollegehospitalfoundation.com/.

 
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