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March 25, 2013

New JustWorld Merchandise Combines Fashion, Function and Philanthropy

Pilla Sport performance eyewear couples attractive eyewear with high functionality and durability to aid in athletes' performance, and now in conjunction with JustWorld International, the JustWorld Liberty model will also aid an important cause. The co-branding of the Pilla Sport JustWorld Liberty performance eyewear will assist in raising much-needed funds for the non-profit organization in their global efforts to reduce poverty through nutrition, health, education, leadership and cultural development programs in Cambodia, Honduras and Guatemala.

"The co-branding between Pilla and JustWorld is a great opportunity for us," Phillip Pilla explained. "We certainly believe in JustWorld's mission, and support the opportunity to raise awareness on our end for them, while supplementing their fundraising efforts. It is a beautiful marriage between us, and I hope that we will see an impact arise from our efforts. Our performance eyewear supports the equestrian community by helping with performance and health."

The new JustWorld Liberty glasses are designed with the equestrian in mind, fitting perfectly under a helmet. The high performance temple tips create a solid grip over and behind the ear that ensures no movement when riding or jumping.

The frame of the glasses weighs less than one ounce, while providing wide temples to help prevent stray light and barn dust from entering the eye. The JustWorld Liberty model benefits from a very large lens, offering a great panoramic visual experience for in the ring or in the field, and channeled air vents in the brow bar of the glasses exhausts air from behind lenses.

"Equestrians are new for us," Pilla elaborated. "We hope that our partnership will show the equestrian community that our glasses are not created equal- they are even better than the norm. Not too many people really understand the high amount of risk bright light and UV has on their eyes. We have perfected the glass to allow for better color, depth of field and protection. The eye industry has not done a very efficient job of teaching people to protect their eyes; our glasses can make that difference."

The newly released JustWorld Liberty glasses are now available at Van Dell Jewelers in Wellington, FL, and at Beval Saddlery's three permanent retail locations in Gladstone, NJ, New Canaan, CT, and North Salem, NY, as well as on-line at www.beval.com. In addition, all JustWorld merchandise is available at Beval's 2,000 square foot retail boutique on-site at the Winter Equestrian Festival at the Palm Beach International Equestrian Center.

The JustWorld Liberty glasses join other JustWorld signature products carried by Beval, including newly created breeches designed by MasterMind Equestrian Apparel exclusively for JustWorld International. The newly designed breeches are exclusive, and also available through Solea Equestrian on the West Coast. MasterMind blends posh with performance, offering chic riding couture with cutting edge Swiss Schoeller® fabric technologies and genuine leather with LYCRA® knee patches. The new JustWorld International breeches will keep your ride clean, cool, energized and secure.

All of the exclusive JustWorld merchandise is also available on http://www.justworldinternational.org/en/supplies/.

Founded in 2003 by Jessica Newman, JustWorld International is a not-for-profit, humanitarian organization, which funds life-changing nutrition, health and hygiene, education, as well as leadership and cultural development programs for impoverished children in Cambodia, Honduras and Guatemala.  There are currently more than 500 Rider and Technical Official Ambassadors representing 40 different countries, whose efforts to support JustWorld's projects have raised in excess of $6 million to date.  For more information on JustWorld, please visit www.justworldinternational.org.