Lights, Camera, Fashion

Sep 30, 2013 - 6:18 AM

Saugerties, NY – ShowChic dressage boutique, located in Wellington, Florida, debuted their new commercial during the 2013 Dressage at Devon, and was on hand during the prestigious show to ensure all of the riders, spectators and fashionistas were decked out in the latest equestrian couture.  ShowChic has recently teamed up with the Equiline, an Italian designer of technical equestrian clothing and leisure wear, to bring the standard of functional, high tech fashions to the United States.

The commercial featured Caroline Roffman of Lionshare Dressage, who is the newest face on the Equiline sponsorship lineup of top riders, alongside ShowChic’s Krystalanne Shingler and Al Guden, owner of Roffman’s Aachen Grand Prix mount, Sagacious HF. The commercial aired during Devon, and ShowChic was set up on the showgrounds offering all of the Equiline fashions along with Kentucky, Cavallo, Arista, Pikeur, Back on Track, and Samshield. 

Working together, ShowChic and Equiline reinforced the importance of appearance and high fashion etiquette at dressage shows by bringing attention to the jog during Devon.  The long-standing tradition of trend-setting fashion within the equestrian lifestyle is both fun and functional in the jog.  ShowChic hosted a champagne toast during the jog at Devon, and  presented the Turn Out award to the two best dressed handlers.  Equiline, which only recently began importing and distributing their lines in the US, is working closely with ShowChic to carry and promote the brand.

To watch the ShowChic commercial, click the link:  ShowChic is a premier dressage boutique located in Wellington and that travels throughout the northeast to follow the dressage circuits. For more information, visit or call 561-319-2121

Category: Press Releases

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