Land Rover North America has signed on as the title sponsor of the Kentucky Three-Day Event. The four-year agreement will begin with the 2018 edition held April 26-29 at the Kentucky Horse Park in Lexington.
“Land Rover has a long-established connection with equestrian sport, and we have partnered with the Kentucky Three-Day Event for eight years now,” said Kim McCullough, vice president of marketing at Jaguar Land Rover North America, LLC. “Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand.”
Land Rover is upping their sponsorship level after being the official vehicle for eight years, and the presenting sponsor for the past five years.
“Land Rover is the perfect brand to step into the title sponsor role of the Kentucky Three-Day Event,” said Lee Carter, executive director of Equestrian Events, Inc., which produces the Kentucky Three-Day Event. “The committed support of a sponsor like Land Rover and the loyalty of our fans and the broader eventing community are what make this event the best weekend all year.”
Land Rover has also extended its support of the United States Equestrian Federation to 2020.
“Land Rover represents premium performance and success, making them the ideal partner for US Equestrian and our national championship at the Kentucky Three-Day Event,” said USEF chief marketing and content officer, Vicki Lowell. “We are so grateful for their loyalty towards eventing and all equestrian sports in America. We look forward to continuing our long-standing partnership with them.”
The 2018 Land Rover Kentucky CCI**** will include the Ultimate Stable Experience in the sponsor village, which includes equestrian apparel and equipment as well as live farrier displays. Land Rover will also bring back it’s 7th annual Land Rover Tailgate Challenge.