Niche marketing firm, K.M. Thornton & Co., has launched to provide a resource specifically for equestrian professionals. The firm was created to assist business owners in creating strategies that incorporate promotional tactics that are built to achieve specific business goals.
“We recognize that many business owners often do not have the necessary time to both run their daily operations and effectively promote their business to grow sales. We work in tandem with our clients to create a strategy that addresses their specific needs,” said proprietor Kristin Thornton. “Once the strategy is established, we continue to monitor the progress and make adjustments as needed. Technology has made today’s customer incredibly savvy and our clients are aware that visibility is important for sales.”
Becky Warner, owner/head trainer of Morning Shadows Farm in Scottsdale, Arizona confirms, “K.M. Thornton has transformed the marketing efforts of my business to better reflect our expert image and the exceptional level of service we provide. In addition to updating our traditional print ads, we improved the content of our website and also added social media components that include Facebook, YouTube, and listing our business and sale horses on professional websites. We now have the ability to better communicate with both our existing and potential clients.”
About K.M Thornton & Co., LLC
An independent consulting agency based in the Northwest, K.M. Thornton specializes in creating unique marketing strategies for equestrian businesses. The deep foundation of K. M. Thornton & Co. was established in both digital and traditional marketing and e-commerce development and management. The firm is deeply committed to providing cutting edge, yet relevant and unique solutions for its customers. It also recognizes a need to create promotional activities to sustain the hunter/jumper industry for future generations. For more information, visit www.kmthornton.com.