FORT WORTH, Texas – July 14, 2014 – HORSEtrailers.net today introduced a new and ground-breaking online platform designed to entirely transform the horse trailer shopping experience for consumers. The most technologically advanced site of its kind, HORSEtrailers.net employs an intuitive and modern user interface with state of the art tools to create a secure, simple, and effective way for users to research, locate and purchase the horse trailer of their dreams. Designed for optimized use on home computers, tablets and phones, the new Web site allows customers to search listings, evaluate trailer features, read customer reviews and compare prices at a glance.
The founder of HORSEtrailers.net, Nicole Robertson, recognized the need for this kind of website during her own experience searching for a new trailer online. “For most horse people, the purchase of a trailer is among the biggest expenses they will incur,” says Robertson. “Our goal in creating the Web site was to provide users with access to a combination of critical information and relevant inventory listings from trusted sellers, all delivered expertly on their chosen device.”
Drawing on her years of experience in digital marketing and data management, Robertson armed herself with extensive horse trailer industry research and assembled an expert team to develop the advanced platform. After conducting a broad review of horse trailer industry offerings and then analyzing data from an extensive consumer survey, Robertson then focused on providing features designed to help consumers make informed choices and to provide a positive user experience.
“Our team thought carefully about crafting the best ways to engage our customers in this website,” said Robertson, “… we paid particular attention to the survey responses. We want them to both begin and end their search by acquiring the trailer of their dreams using HORSEtrailers.net.”
The platform has already caught the attention of top trailer dealers nationwide and will feature inventory from more than 55 trailer dealers at launch. “HORSEtrailers.net has raised the bar on horse trailer sales by creating an entirely new shopping experience for consumers,” said North American Trailer Dealers Association President, Andy Ackerman. “This is a breakthrough for trailer dealers too because it showcases their inventory and presents them with a better, more educated buyer - I see this as a game-changer for the industry.”
HORSEtrailers.net visitors will enjoy a simple layout that contains four main content areas built specifically to address user concerns identified in the survey:
• Buyer Protection: The survey revealed that online fraud is a major concern among horse trailer shoppers who all too often encounter false advertisements and are encouraged to make wire payments to a sham “escrow company” or via money transfer. To combat this apprehension, HORSEtrailers.net allows users an informed buying experience with industry-standard security software that offers identity verification to all sellers and advertisers on the site, as an added measure to help protect shoppers against fraudulent advertisements.
• Trailer Research Hub: Using an innovative platform, customers will have a simple, one-stop location for comparing models, brands, specifications, prices, and more. Informed choices will be easy to make using searchable horse trailer reviews, buyers’ guides, industry news and relevant articles.
• The Trailer Scout: Equally exciting for shoppers will be this feature which helps customers to quickly capture the exact trailer they want to buy, as soon as it is listed. Good deals go fast and this eliminates the need to continuously monitor inventories to risk missing out on a great find. Shoppers will identify their dream trailer criteria and HORSEtrailers.net will instantly notify the user by email alert when a pre-qualified listing matching their needs is posted by a verified seller.
• Ratings & Reviews: Users will have access to a continuously growing database of industry and customer reviews posted by a community interested in sharing important information, experiences and opinions about horse trailer brands, models and dealerships. Visitors to the site will also be encouraged to share their comments.
HORSEtrailers.net was founded in 2014 by life-long rider and digital marketing entrepreneur, Nicole Robertson. She identified the need for a better solution when searching online for her own new horse trailer and assembled a team to create HORSEtrailers.net. For more information or to experience the platform firsthand, please visit http://www.HORSEtrailers.net.