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October 23, 2013

Horses Win the First Bonus in the Animal Planet R.O.A.R. Campaign October 14 - November 12

Westport, CT - October 23, 2013 - Animal Planet announced today that the EQUUS Foundation was awarded the first of eight $5,000 bonuses in the Animal Planet R.O.A.R. Matching Campaign running through November 12. In addition to the $40,000 in bonuses, Animal Planet is matching $100,000 in the first donations received by its seven charitable partners. The EQUUS Foundation is the only HORSE charity.

The EQUUS Foundation received $5,000 for its efforts in pre-promoting the campaign during the two weeks before the official launch date on October 14 by reaching out to the more than 800 equine organizations on the Foundation's Equine Welfare Network, its Alliance members, and individual equine enthusiasts and donors.

"We reached out and our horse lovers answered!" said Lynn Coakley, EQUUS Foundation President. "We are also doing great in matching gifts. According to the standings today, we are third in the number of individual donors and fourth in donations raised. The EQUUS Foundation may be the youngest of the seven charitable partners, but we have a loud voice!"