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March 21, 2014

Eric Lamaze Awarded $3,000 Bonus from SSG Gloves

Wellington, Florida Canadian Olympic Champion Eric Lamaze was the latest winner in the SSG Gloves “Go Clean for the Green” promotion, earning a $3,000 bonus for wearing SSG ‘Digital’ riding gloves on his way to victory in the $50,000 Ruby et Violette WEF Challenge Cup Series Round XI on March 20 at the FTI Consulting Winter Equestrian Festival in Wellington, FL.

Lamaze topped a starting field of 95 entries to claim victory in the $50,000 WEF Challenge Cup Round XI.  Riding the newly acquired Zigali P S, owned by Artisan Farms, Lamaze posted a time of 37.59 seconds to hold off Italy’s Lorenzo de Luca, who proved to be the biggest threat, stopping the clock in 37.66 seconds riding Elky van het Indihof.  Two-time Olympic team gold medalist Beezie Madden placed third with a time of 38.78 seconds riding Simon.

As Lamaze was wearing SSG ‘Digital’ riding gloves on his way to victory, he was awarded a $3,000 bonus in recognition of his loyalty to the Canadian brand.  In the four years that the SSG Gloves “Go Clean for the Green” promotion has been running at the FTI Consulting Winter Equestrian Festival, Lamaze has only claimed the bonus money on one other occasion, winning during Week VIII in 2012.

“The product is fantastic, and what a great sponsorship!” said Lamaze of the innovative SSG Gloves incentive promotion.  “It is a $3,000 bonus for this class alone, but there is a lot of money going into it, $60,000 in total, that is also awarded to the juniors and the amateurs.  To wear a great product and be rewarded for it with money on top: who could ask for anything more?”

Lamaze continued, “When you have a class with $50,000 in total prize money and you have 95 starters, you do a lot of work to win.  To add another $3,000 on top of it is great.  It’s a great concept, and it makes the riders all very cautious about which gloves they wear.  I’ve only seen a few going their own way on that one!”

SSG Gloves will continue to offer a $3,000 bonus in each of the weekly WEF Challenge Cup Series events, as well as a $1,000 bonus in the High Amateur-Owner Jumper Classic and the High Junior Jumper Classic competitions.  If the winning rider in any of these three competitions is wearing SSG ‘Digital’ style gloves with the SSG horse head logo clearly visible, they will be presented with bonus money during the awards presentation.  A total of $60,000 in bonus money is on offer from SSG Gloves at the 2014 FTI Consulting Winter Equestrian Festival.

SSG ‘Digital’ riding gloves are available for purchase at numerous Wellington locations, including Tackeria, as well as on-site at the FTI Winter Equestrian Festival show grounds at various retailers including Beval Saddlery, Hadfields, Jods and Running Fox.

Please refer to the 2014 FTI Consulting WEF Prize List for complete details.  For further information, contact promotion manager Jennifer Ward, Starting Gate Communications Inc., at cell: 613 292-5439 or