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February 18, 2013

EquiFit, inc. Debuts Cutting-Edge Cold Compression Therapy

EquiFit, inc. is proud to announce the launch of the IceAir Cold Therapy Boots™. Ideal for rehabilitation and pre/post exercise treatment, the IceAir Cold Therapy Boots are the only ice boots on the market that offer both cold therapy with adjustable air compression. The IceAir Boots work to reduce inflammation and control swelling and pain. Vertical ice channels optimize even coverage from the knee to the hoof, coupled with air compression to optimize cold contact and reduce swelling. As they require only ice, the IceAir Boots are perfect for use at home or on the road, when a freezer isn’t readily available.

Cryotherapy, or the application of cold on injuries, has been used for years on human athletes.  The metabolic rate of injured tissue is slowed when cold is applied, allowing it to better survive and recover. Compression is often used in conjunction with cryotherapy, as external pressure prevents tissue from swelling.

“We are thrilled to offer a cold therapy product to the equine market with the unique added benefit of compression,” said EquiFit Founder and CEO Alexandra Cherubini. “As with the entire EquiFit product line, we worked with riders, managers and grooms to find unique solutions to specific problems.”

“When we’re showing and don’t have access to a freezer, the IceAir Boots are so easy to use,” said Jaimie Cormier, who works for North Run.  “I use them on our Grand Prix horse Wannahave all the time as part of his post-exercise treatment. They’re a must have in our barn.”

About EquiFit, inc.

Beginning with the introduction of its flagship product, ShouldersBack™ a decade ago, EquiFit, inc. has been committed to seeking new ways to help horses and riders perform, recover, be comfortable and succeed at all levels of the sport.  Our unique blend of ingenuity and horse world expertise allows us to continuously adapt premium innovations in healthcare and fitness to the needs of equestrians. The result: distinctive products for high performance both in and out of the ring. EquiFit, inc.’s T-Boots™ are the “Official Performance Horse Boot and Leg Wear” of the United States Equestrian Federation.

For more information call 877-437-8434 or visit us online www.EquiFit.net to review the entire product line which is available at fine equestrian retailers nationwide.

 
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