The Equine Land Conservation Resource announced the addition of four new members to their advisory council, which supports and advises ELCR staff and board members on a variety of topics such as fundraising efforts, volunteerism, trail development and stewardship to equine economic development.

“Each new member has valuable knowledge to share with the ELCR staff and board of directors. Their guidance will enable the organization to take the necessary strides needed to increase awareness across the country,” said ECLR Executive Director Deb Balliet.

The new advisory council members are:

• Jeff Hooper (Texas), who has served as the National Cutting Horse Association’s executive director since August of 2000.
• Kerri Kent, Hood River, Ore., the founder of KERRITS, a company that specializes in sustainable equestrian apparel that is made exclusively from organic and recycled materials.
• Anthony Fleischmann (N.J.), the president of Reeves International, Inc. and one of the founders of Breyer Animal Creations, a high quality brand of model horses.
• Colby Balazs, Newton, Mass., the vice president of marketing at SmartPak; a company that offers a broad line of horse health, show apparel, tack, dog supplies and pharmacy products.