Charles Owen & Co. announces the sponsorship of the Horse Demonstration & Seminar Arena at BETA International 2013, and is pleased to introduce The Charles Owen Learning Centre to showcase live-action product displays and retailer information sessions.
"The most successful retailers are those keen to learn about how they can improve their business," said Charles Owen Managing Director, Roy Burek. "The Charles Owen Learning Centre @ the Horse Demonstration & Seminar Arena presents a prime educational opportunity for members of the equestrian trade to discover more about the products they sell in their shops. Charles Owen is very excited to support this important initiative from BETA International."
The Charles Owen Learning Centre @ the Horse Demonstration & Seminar Arena will show the history of the company and educate visitors about helmet manufacturing, testing, and fitting. In addition, Charles Owen sponsored riders Charlotte Dujardin & William Funnell will be on hand for Question and Answer sessions with members of the audience.
The Horse Demonstration & Seminar Arena gives BETA visitors an opportunity to see featured products used in real-life situations as companies demonstrate their latest lines with live horses. The Charles Owen Learning Centre also holds host to seminars every day at lunch time.
BETA International, the world's leading trade fair for the equestrian, country clothing and pet product sectors, is taking place this year from 17-19 February in Birmingham. Charles Owen has been exhibiting at BETA for over 20 years.
More information about BETA International is available here: http://www.beta-int.com/