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October 5, 2010

Reem Acra Signs Three-Year Sponsorship Of FEI Dressage World Cup

International fashion designer Reem Acra has signed a three-year sponsorship of the FEI Western European League and the FEI World Cup Dressage Final, announced FEI President HRH Princess Haya at a Champions Club party during the 2010 Alltech FEI World Equestrian Games.

“The people who participate in the Games are a mirror reflection of the woman I design for. I believe that this is a beautiful way to highlight the Reem Acra brand and the synergies between the elegance of the sport and my luxurious designs,” said Acra on her website. “For me, [dressage] is the most beautiful and stylish discipline within the equestrian world, so I am thrilled to be given the opportunity to take a more active role in the sport.”

The 2010-2011 Reem Acra FEI World Cup Dressage Final will take place in Leipzig, Germany, next April, and will include competitors from four qualifying leagues. The Reem Acra Western European League and Central European League will each have 10 different opportunities to qualify for the Final, while the North American League has six scheduled qualifying rounds and the Asia-Pacific League will have four.

“The FEI is delighted to welcome Reem Acra as a new dressage sponsor. The Reem Acra brand will add even more glamour to what is already one of the world’s most stylish sports, and it is wonderful to have such a celebrated sponsor for the Western European League and the Final,” said Princess Haya.

Please visit the FEI Dressage World Cup website for more information.